Performance Marketing Manager

2 days ago

Mumbai, Maharashtra, India Randstad Full time ₹ 12,00,000 - ₹ 36,00,000 per year

A Performance Marketing Manager for a consumer electronics company develops and executes data-driven digital campaigns across various platforms to drive sales and customer acquisition for products like smartphones, laptops, and accessories. Key responsibilities include managing campaign budgets, optimizing for ROAS (Return on Ad Spend), running A/B tests on creatives and targeting, collaborating with creative and e-commerce teams, and analyzing performance with tools like Google Analytics to achieve business goals and stay ahead of industry trends.

Key Responsibilities

Campaign Management:

Develop, execute, and manage paid campaigns across platforms such as Google Ads, Meta Ads, YouTube, and major e-commerce marketplaces like Amazon and Flipkart.

Budget & ROAS Optimization:

Manage advertising budgets effectively to achieve or exceed Return on Ad Spend (ROAS) targets and maximize marketing ROI.

Performance Tracking & Analytics:

Monitor key performance indicators (KPIs) including Click-Through Rates (CTR), Conversion Rates (CVR), Customer Acquisition Cost (CAC), and funnel performance using tools like Google Analytics.

Cross-Functional Collaboration: Work closely with creative, content, product, and e-commerce teams to align campaign messaging with business goals and drive user acquisition.

Innovation & Strategy: Stay current with digital marketing trends, new platforms, and emerging technologies to identify growth opportunities and provide thought leadership.

Customer Journey & Funnel Management:

Enhance the customer journey and improve user experience to increase conversion rates, focusing on discovery, engagement, and conversions.

Skills & Qualifications

Data-Driven: Strong analytical skills to interpret data and translate it into actionable insights for marketing decisions.

Platform Proficiency: Expertise in using major digital advertising platforms like Meta Ads Manager and Google Ads.

Analytics Tools: Proficiency with marketing analytics tools such as Google Analytics and GA4.

E-commerce & D2C Experience: Hands-on experience with e-commerce, D2C (Direct-to-Consumer) brands, or high-growth startups, especially in the consumer electronics sector.

Budget Management: Proven ability to manage significant advertising budgets efficiently.

Collaboration & Communication: Excellent communication and collaboration skills to work effectively with various internal and external teams.

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