Financial Controller(D2C/Ecommerce)

Job Role: Head of Finance

You should apply if you have:

• 7-10 years of experience in finance roles within startups or FMCG.
• At least 2-3 years of experience managing contract vendors and e-commerce revenue.
• A deep understanding of reconciliation, sales, and early risk identification.
• Strong knowledge of P&L accounting, cash flow management, and working capital optimization.
• A Master's Degree in Finance, CA, ACCA, or an equivalent professional qualification.
• Experience in financial modeling, fundraising, and investor relations.
• The ability to interact with both internal and external stakeholders effectively.

You should not apply if you:

• Have less than 7 years of experience in finance roles.
• Lack experience in e-commerce, FMCG, or startup environments.
• Are not comfortable working in a fast-paced, high-growth business.
• Prefer working in a silo and not collaborating with cross-functional teams.
• Do not have experience managing financial compliance, audits, and taxation.

Skills Required:

• Budgeting, forecasting, and financial analysis.
• Revenue assurance and cost optimization.
• Financial compliance, taxation (GST, TDS, income tax), and audit preparation.
• Working capital management and cash flow optimization.
• Fundraising (debt & equity), due diligence, and financial modeling.
• Experience with financial tools such as ERPs, payment gateways, and expense management software.
• Strong analytical and problem-solving skills.

What will you do?

• Business Planning & Financial Performance
• Prepare and manage annual budgets, ensuring alignment with company goals.
• Forecast revenue, costs, and cash flow while accounting for seasonality and trends.
• Analyze actual financial performance against budgets, identifying variances and corrective actions.
• Assess financial implications of new products, markets, and strategic initiatives.
• Evaluate ROI for marketing campaigns, partnerships, and tech investments.
• Compliance & Systems
• Ensure accurate financial transaction recording in compliance with accounting standards.
• Oversee GST filings, TDS, income tax compliance, and statutory requirements.
• Lead internal and statutory audit preparations.
• Develop and implement internal control policies to prevent fraud and inefficiencies.
• Monitor payment systems, refund processes, and customer data security.
• Profitability & Efficiency
• Ensure accurate revenue recognition, accounting for discounts, returns, and adjustments.
• Identify cost-reduction opportunities in logistics, procurement, and marketing.
• Monitor key financial metrics like CAC, LTV, and unit economics.
• Implement and optimize financial tools to streamline operations.
• Working Capital & Cashflows
• Manage accounts receivable and payable to optimize working capital.
• Ensure timely vendor payments while negotiating favorable terms.
• Maintain adequate liquidity for operational and growth investments.
• Fundraising & Investor Relations
• Assist in financial modeling, due diligence, and reporting during fundraising activities.
• Work with banks and investors for financial reporting and analysis.
• Evaluate term sheets and negotiate strong debt deals.
• Leadership & Stakeholder Management
• Develop and mentor a high-performing finance team.
• Act as the financial liaison for internal teams and external stakeholders.
• Prepare financial reports for the Audit Committee, Executive Committee, and Board meetings.

Work Experience:

• 7-10 years in finance roles within startups, FMCG, or e-commerce businesses.
• Strong experience in revenue assurance, accounting, FP&A, banking, taxation, and MIS.
• Prior experience managing teams and working directly with leadership.

Working Days:

• Monday - Friday

Location:

• B-289, Pocket B, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi and Golf Course Road, Gurugram, Haryana (Work from Office)

Perks:

• Friendly atmosphere.
• High learning & personal growth opportunities.
• Diverse and inclusive work environment.

Why Nutrabay?

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing and tech startup that's revolutionizing the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voices and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.We have built a complex and high-converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding
:

We raised $5 Million in a Series A funding round.