
Digital Marketing Campaign Manager
1 day ago
Designation:
Digital Marketing Campaign Manager (Paid Ads: Meta, Google & Email)
Position Overview
We are looking for an experienced Digital Marketing Campaign Manager with a strong background in running and managing high-budget paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), and Email Marketing. The ideal candidate will have at least 5 years of hands-on experience in paid campaign execution, budget management, and performance optimization. This role requires a strategic thinker and analytical problem-solver who can maximize ROI and scale campaigns effectively.
Key Responsibilities
· Design and execute paid media strategies across Meta, Google, and email platforms.
· Allocate and manage large advertising budgets efficiently to achieve business goals.
· Develop audience segmentation, targeting, and ad copy/creative direction.
· Set up, monitor, and optimize campaigns to maximize CTR, conversion rates, and ROAS.
· Perform A/B testing on creatives, landing pages, and funnels.
· Implement advanced tactics like retargeting, lookalike audiences, and smart bidding.
· Use Google Analytics, GA4, GTM, and campaign dashboards to monitor KPIs.
· Provide detailed reports on campaign performance, CAC, ROI, and funnel metrics.
· Recommend actionable insights for scaling campaigns.
· Plan and execute targeted email marketing campaigns (Mailchimp, HubSpot, SendGrid).
· Manage automation, personalization, and lead-nurturing workflows.
· Track open rates, CTR, conversions, and improve deliverability.
· Work with design/content teams for high-performing creatives and landing pages.
· Partner with sales/product teams to align campaigns with organizational goals.
· Stay up to date with digital marketing trends, algorithms, and ad platform updates.
Required Skills & Qualifications
· Bachelor's degree in Marketing, Business, or related field.
· Minimum 5 years' hands-on experience managing and optimizing large paid media budgets.
· Proven success in Google Ads, Meta Ads, and email campaign platforms.
· Strong analytical skills and ability to interpret complex campaign data.
· Experience with advanced bidding strategies, attribution models, and funnel optimization.
· Proficiency in Google Ads Manager, Meta Business Manager, GA4, and email automation tools.
· Knowledge of SEO and organic growth strategies is a plus.
Soft Skills
· Strong communication, leadership, and presentation abilities.
· Highly detail-oriented with a data-driven approach.
· Ability to manage multiple campaigns simultaneously under tight deadlines.
· Strategic thinker with problem-solving mindset.
Compensation & Benefits
· Competitive salary with performance-based bonuses.
· Professional growth opportunities with leadership potential.
· Dynamic, fast-paced work environment with global exposure.
Job Type: Full-time
Pay: ₹25, ₹50,640.83 per month
Benefits:
- Provident Fund
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