Paid Media Specialist
2 days ago
Job description
Job Title: Paid Media Specialist
Location: Goregaon East, Mumbai.
Work Mode: Work from Office
Work Timing: 10:00 am to 7:00 pm
Experience Level: Minimum 3 to 4 years
Alternate Saturday-Off and other Saturday Work from Home
Candidates are required to bring their laptop to the office.
Role Description
- Develop and oversee overall performance marketing strategy
- Create and manage Google Ad campaigns (SEM), Facebook Ads, and Instagram Ads (Social media advertising)
- Ensure top organic search ranking positions (SEO)
- Manage paid listings on third-party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
- Manage Google Analytics to track and measure all marketing campaigns
- Develops engaging, creative, and innovative content for regularly scheduled posts that enlighten audiences and promote brand-focused messages
- Coordinates social media messaging with the SEM team, graphic designers, video editors, servicing team, etc. to ensure the client's and the company's digital presence.
- Analyzes social media campaigns with tracking systems to gather visitor data and determine efficacy areas for social media campaign improvement
- Create and maintain social media reports on a daily, weekly and monthly basis.
- Staying updated with digital trends and the industry.
- Ensuring no mistakes are made on the client accounts.
Requirements:
- 3-4 years of proven experience in performance marketing with a focus on Google Ads, Meta Ads (Facebook/Instagram), and Snapchat.
- Strong analytical skills with the ability to interpret data and trends and make data-driven decisions.
- Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders.
- Solid understanding of digital marketing metrics and KPIs.
- Experience with A/B testing, conversion rate optimization (CRO), and campaign optimization techniques.
- Detail-oriented with strong project management skills to handle multiple campaigns simultaneously.
- Bachelor's degree in marketing, advertising, business administration, or a related field (preferred)
Application Process: Interested candidates should submit their resume and cover letter to [].
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