Associate Director- Branding

24 hours ago

PimpriChinchwad, Maharashtra, India MIT World Peace University (MIT WPU) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description and Person Specification

1. Job Details

Job Title Associate Director Brand Marketing & Communications

Department Branding & Communications

Location Pune

Reporting Manager Director – Branding & Communications

2. Job Purpose

  • Lead all social initiatives and marketing communication efforts to create a meaningful impact across students, industry, and academia in alignment with MIT-WPU's vision and priorities.
  • Ensure consistent brand messaging across all communication channels, while customizing content for diverse audiences — including prospective students, current students, alumni, and industry partners.
  • Strategically position marketing activities and social initiatives to enhance stakeholder engagement and institutional visibility.
  • Leverage advanced tools and technologies to optimize communication effectiveness and elevate the user experience.
  • Establish a robust framework for performance measurement, regular reporting, and campaign optimization to drive measurable ROI.

3. Key Accountabilities

A. Strategic

  • Design and execute the overall brand marketing plan for the university and its constituent schools.
  • Develop event, marketing, and PR strategies in collaboration with relevant internal and external stakeholders.
  • Drive comprehensive PR initiatives covering institutional PR, program PR, faculty PR, CIAP PR, and social initiatives in partnership with internal teams and external PR agencies.

B. Operational

Brand Marketing

  • Work with university leadership and statutory committees to establish and periodically update the admissions marketing communication plan.
  • Identify and propose new programs or offerings based on market research, audience insights, and emerging education trends.
  • Oversee the end-to-end student recruitment process — from lead generation to onboarding.
  • Drive referral and word-of-mouth campaigns through alumni engagement, faculty participation, and stakeholder collaboration.

Corporate Events

  • Develop event-specific strategies to maximize registrations, reach, and audience engagement.
  • Manage event CRM to ensure consistent communication with participants and partners.
  • Oversee social media, PR, and print communication for all key institutional and leadership events.
  • Strategically position Shri Rahul V. Karad as an educational thought leader and visionary through branding and event initiatives.

Research Cell Marketing

  • Drive communication strategies and regular engagement with the target audience.
  • Strengthen brand presence and audience interaction through digital and social media campaigns.

PR, Marketing Communication & Media Strategy

  • Direct marketing communications for the university, its 30 schools, and CIAP.
  • Oversee the planning, creation, and dissemination of newsletters, alumni communications, and industry updates.
  • Lead ATL and BTL media planning, buying, and execution across print, radio, and digital channels.
  • Implement a data-driven content marketing strategy focusing on influencer engagement, storytelling, and audience retention.

Research & Development

  • Continuously analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
  • Explore and adopt emerging communication tools, technologies, and platforms for innovative brand engagement.

Financial & Budget Management

  • Manage and optimize budgets across all brand marketing and communications functions, ensuring efficiency and ROI.

Collaborations

  • Collaborate cross-functionally with academic, admissions, and CIAP teams to plan and execute integrated campaigns.
  • Engage with external partners, media agencies, and creative vendors to ensure high-quality deliverables aligned with brand objectives.

Academics

  • Promote a culture of creativity, collaboration, and continuous improvement in all brand marketing and communication practices.

External Representation

  • Represent MIT-WPU in professional associations, educational forums, and community engagements to strengthen institutional reputation and partnerships.

4. Person Specification

Leadership and Management

  • Proven leadership experience in managing brand and communication functions at a senior level.
  • Strong ability to motivate, guide, and manage diverse teams with a collaborative and goal-oriented approach.
  • Excellent planning, organizational, and multitasking capabilities.

External Relations and Corporate Engagement

  • Strong advocacy and networking skills with the ability to represent the university at regional and national forums.
  • Well-established relationships with media agencies, digital marketing platforms, and PR networks.

Personal Attributes and Style

  • Deep commitment to MIT-WPU's vision, mission, and values.
  • Confident leader with excellent interpersonal, written, and verbal communication skills.
  • Sound decision-making abilities, particularly in complex or high-pressure situations.
  • Integrity, emotional intelligence, and professionalism in all stakeholder interactions.
  • Ability to balance strategic vision with operational execution.

Minimum Qualification & Experience

  • Master's degree in Marketing, Communications, or a related discipline.
  • Minimum 15 years of experience in marketing, brand management, or communications, preferably in the education sector.
  • At least 8 years in a leadership or senior management role.

  • Demonstrated expertise in:

  • Brand design and implementation

  • Event planning and execution
  • Strategic marketing, creative direction, and media management
  • Relationship management with media, digital, and PR agencies

  • Social Media Associate

    1 week ago

    Pimpri-Chinchwad, Maharashtra, India Web Link Services Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 8,00,000 per year

    Company DescriptionWeb Link Services Pvt. Ltd. helps businesses grow in the digital landscape with over 12 years of experience and more than 3000+ satisfied clients. Our team creates practical, tailored solutions for each client's unique needs, from website design and development to e-commerce solutions and search engine visibility. We prioritize clear...

  • Graphic Designer

    5 days ago

    Pimpri-Chinchwad, Maharashtra, India Web Link Services Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Location:Pimpri Chinchwad - PuneSalary:NO BARRED FOR RIGHT CANDIDATESJob Profile:Graphic DesignerKey Responsibility Areas:Study design briefs and determine requirements.2.Prepare rough drafts and present ideas.3.Develop illustrations, logos and other designs using software or byhand.Conceptualizing visuals based on requirements.Creating images and...

  • Graphics Designer

    1 week ago

    Pimpri-Chinchwad, Maharashtra, India Rudralife Full time ₹ 2,43,360 - ₹ 4,29,696 per year

    ResponsibilitiesStudy design briefs and determine requirementsSchedule projects and define budget constraintsConceptualize visuals based on requirementsPrepare rough drafts and present ideasDevelop illustrations, logos and other designs using software or by handUse the appropriate colors and layouts for each graphicWork with copywriters and creative director...

  • Business Development Associate

    2 weeks ago

    Pimpri-Chinchwad, Maharashtra, India Rathi's Aspire Academy Full time ₹ 3,00,000 - ₹ 4,20,000 per year

    About UsRathi's Aspire Academy is a leading coaching institute for JEE, NEET & Foundation (8th–10th), committed to nurturing students with the right guidance, personal attention, and innovative learning methods. We are expanding our outreach and looking for enthusiastic professionals to join our team.Role OverviewWe are looking for a Business Development &...

  • Purchase Executive

    2 weeks ago

    Pimpri-Chinchwad, Maharashtra, India Endesvour Automation Full time ₹ 18,00,000 - ₹ 36,00,000 per year

    Job Title: Purchase ExecutiveDepartment: Procurement & Supply ChainLocation: Tathawade, Pune, MaharashtraReports To: HRBP Manager / DirectorAbout the Company:Endeavour Automation is a leading solutions provider in industrial automation, specializing incontrol panels, PLCs, HMIs, and VFDs. With a strong presence in the field, we offer cutting-edgeautomation...

  • Marketing Manager

    1 week ago

    Pimpri-Chinchwad, Maharashtra, India Waari™ Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job description:Waari is seeking a dynamic Marketing Manager to drive brand awareness, generate enquiries, and create engaging travel content. You will plan and execute digital and offline marketing strategies, manage campaigns, and collaborate across teams to ensure impactful results.Key Responsibilities:Generate leads and enquiries through online and...

  • Application Development Manger

    2 weeks ago

    Pimpri, Maharashtra, India AkzoNobel Full time ₹ 5,00,000 - ₹ 25,00,000 per year

    About AkzoNobelSince 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain...

  • A leading Jewellery Chain in Pune looking for Personal Secretary to the Director of the Company

    2 weeks ago

    Pune/Pimpri-Chinchwad Area, India Intellivest Ventures & Accelerators Pvt Ltd Full time ₹ 3,00,000 - ₹ 4,20,000 per year

    A leading Jewellery Chain in Pune and Thane looking for a Personal Secretary For the Director of the Company.For a Leading Jewellery Chain in Pune.For quik response, please WhatsApp to Veena Yadav on or email toA prominent Pune-based jewelry brand, is a family-owned business with a rich legacy, known for its wide range of gold, diamond, and other precious...

  • Graphics Designer

    2 weeks ago

    Pimpri-Chinchwad, Maharashtra, India Digital Mogli Full time

    **Job Category**:Graphics Designer**Job Type**:Full Time**Job Location**:Pimpri- **Experience**:1-2 YearDigital Mogli LLP is Hiring a Graphics Designer with Experience of 0 -2 years. **Requirements and skills**: - Proven graphic designing experience - A strong portfolio of illustrations or other graphics - Familiarity with design software and technologies...

  • Purchase Executive- Electronic Component

    2 weeks ago

    Pimpri-Chinchwad, Maharashtra, India ENDEAVOUR AUTOMATION Full time

    Job Title: Purchase Executive Department: Procurement & Supply Chain Location: Tathawade, Pune, Maharashtra Reports To: HRBP Manager / Director About the Company: Endeavour Automation is a leading solutions provider in industrial automation, specializing in control panels, PLCs, HMIs, and VFDs. With a strong presence in the field, we offer...

  • Financial Services Account Associate Senior

    5 days ago

    Pune/Pimpri-Chinchwad Area, India FIS Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Position TypeFull timeType Of HireExperienced (relevant combo of work and education)Education DesiredBachelor of Commerce/BusinessAs the world works and lives faster, FIS is leading the way. Our fintech solutions touch nearly every market, company and person on the planet. Our teams are inclusive and diverse. Our colleagues work together and celebrate...

  • Admin Officer

    2 weeks ago

    Pimpri, Pune, Maharashtra, India Shreeji Aqua Treatment Pvt.Ltd. Full time

    Initiate and maintain vendor registrations for the company, - Support the travels and accommodations for all employees, - Manage all the printing tasks (Brochures, Cards, giveaways, etc.), - Organize and maintain MoMs for all the company meetings, - Assist in quotation creation and send them out accordingly, - Manage all the incoming enquiries, and forward...

  • Senior Associate, Channel Relationship Manager, Small Medium Enterprises

    7 days ago

    Pune/Pimpri-Chinchwad Area, India DBS Bank Full time ₹ 80,00,000 - ₹ 1,20,00,000 per year

    Business FunctionCorporate and Investment Banking provides corporate customers with a full range of Commercial banking products and services including cash management services, current accounts time deposits, trade finance, working capital finance, term loans and foreign exchange, Through our continued commitment, DBS has cultivated long standing...

  • ▷ Urgent! Manager, Product Management-Technical

    3 weeks ago

    Pimpri, India Mastercard Full time

    Title and Summary Manager, Product Management-Technical - Marketing Technology Solutions Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks,...

  • (Urgent Search) Senior Executive – Business Development

    3 weeks ago

    Pimpri, India Mettl Full time

    We are seeking a talented individual to join our India Sales team at Mercer Assessment Team. This role will be based in Mumbai. This is a hybrid role that has a requirement of working at least three days a week in the office. Assistant Manager – Business Development (Key Accounts) About the Role: An ideal candidate will be responsible for achievement of...

  • Sales Executive

    2 weeks ago

    Chinchwad, Pune, Maharashtra, India Rapid Job Sountions Full time

    **Job Description: Sales Executive** **Company Overview**: We are an established dealer distributor organization specializing in engineering-based products. As authorized channel partners for renowned brands such as Finolex Cables, Polycab Cables, Kirloskar Oil Engine, Kirloskar Ele Comp, TEMICO, WEG, Hindustan Ele Motors, iC Baure Gearbox, and associated...