Associate Director- Branding

21 hours ago

PimpriChinchwad, Maharashtra, India MIT World Peace University (MIT WPU) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description and Person Specification

1. Job Details

Job Title Associate Director Brand Marketing & Communications

Department Branding & Communications

Location Pune

Reporting Manager Director – Branding & Communications

2. Job Purpose

  • Lead all social initiatives and marketing communication efforts to create a meaningful impact across students, industry, and academia in alignment with MIT-WPU's vision and priorities.
  • Ensure consistent brand messaging across all communication channels, while customizing content for diverse audiences — including prospective students, current students, alumni, and industry partners.
  • Strategically position marketing activities and social initiatives to enhance stakeholder engagement and institutional visibility.
  • Leverage advanced tools and technologies to optimize communication effectiveness and elevate the user experience.
  • Establish a robust framework for performance measurement, regular reporting, and campaign optimization to drive measurable ROI.

3. Key Accountabilities

A. Strategic

  • Design and execute the overall brand marketing plan for the university and its constituent schools.
  • Develop event, marketing, and PR strategies in collaboration with relevant internal and external stakeholders.
  • Drive comprehensive PR initiatives covering institutional PR, program PR, faculty PR, CIAP PR, and social initiatives in partnership with internal teams and external PR agencies.

B. Operational

Brand Marketing

  • Work with university leadership and statutory committees to establish and periodically update the admissions marketing communication plan.
  • Identify and propose new programs or offerings based on market research, audience insights, and emerging education trends.
  • Oversee the end-to-end student recruitment process — from lead generation to onboarding.
  • Drive referral and word-of-mouth campaigns through alumni engagement, faculty participation, and stakeholder collaboration.

Corporate Events

  • Develop event-specific strategies to maximize registrations, reach, and audience engagement.
  • Manage event CRM to ensure consistent communication with participants and partners.
  • Oversee social media, PR, and print communication for all key institutional and leadership events.
  • Strategically position Shri Rahul V. Karad as an educational thought leader and visionary through branding and event initiatives.

Research Cell Marketing

  • Drive communication strategies and regular engagement with the target audience.
  • Strengthen brand presence and audience interaction through digital and social media campaigns.

PR, Marketing Communication & Media Strategy

  • Direct marketing communications for the university, its 30 schools, and CIAP.
  • Oversee the planning, creation, and dissemination of newsletters, alumni communications, and industry updates.
  • Lead ATL and BTL media planning, buying, and execution across print, radio, and digital channels.
  • Implement a data-driven content marketing strategy focusing on influencer engagement, storytelling, and audience retention.

Research & Development

  • Continuously analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
  • Explore and adopt emerging communication tools, technologies, and platforms for innovative brand engagement.

Financial & Budget Management

  • Manage and optimize budgets across all brand marketing and communications functions, ensuring efficiency and ROI.

Collaborations

  • Collaborate cross-functionally with academic, admissions, and CIAP teams to plan and execute integrated campaigns.
  • Engage with external partners, media agencies, and creative vendors to ensure high-quality deliverables aligned with brand objectives.

Academics

  • Promote a culture of creativity, collaboration, and continuous improvement in all brand marketing and communication practices.

External Representation

  • Represent MIT-WPU in professional associations, educational forums, and community engagements to strengthen institutional reputation and partnerships.

4. Person Specification

Leadership and Management

  • Proven leadership experience in managing brand and communication functions at a senior level.
  • Strong ability to motivate, guide, and manage diverse teams with a collaborative and goal-oriented approach.
  • Excellent planning, organizational, and multitasking capabilities.

External Relations and Corporate Engagement

  • Strong advocacy and networking skills with the ability to represent the university at regional and national forums.
  • Well-established relationships with media agencies, digital marketing platforms, and PR networks.

Personal Attributes and Style

  • Deep commitment to MIT-WPU's vision, mission, and values.
  • Confident leader with excellent interpersonal, written, and verbal communication skills.
  • Sound decision-making abilities, particularly in complex or high-pressure situations.
  • Integrity, emotional intelligence, and professionalism in all stakeholder interactions.
  • Ability to balance strategic vision with operational execution.

Minimum Qualification & Experience

  • Master's degree in Marketing, Communications, or a related discipline.
  • Minimum 15 years of experience in marketing, brand management, or communications, preferably in the education sector.
  • At least 8 years in a leadership or senior management role.

  • Demonstrated expertise in:

  • Brand design and implementation

  • Event planning and execution
  • Strategic marketing, creative direction, and media management
  • Relationship management with media, digital, and PR agencies

  • Social Media Associate

    1 week ago

    Pimpri-Chinchwad, Maharashtra, India Web Link Services Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 8,00,000 per year

    Company DescriptionWeb Link Services Pvt. Ltd. helps businesses grow in the digital landscape with over 12 years of experience and more than 3000+ satisfied clients. Our team creates practical, tailored solutions for each client's unique needs, from website design and development to e-commerce solutions and search engine visibility. We prioritize clear...

  • Graphics Designer

    1 week ago

    Pimpri-Chinchwad, Maharashtra, India Rudralife Full time ₹ 2,43,360 - ₹ 4,29,696 per year

    ResponsibilitiesStudy design briefs and determine requirementsSchedule projects and define budget constraintsConceptualize visuals based on requirementsPrepare rough drafts and present ideasDevelop illustrations, logos and other designs using software or by handUse the appropriate colors and layouts for each graphicWork with copywriters and creative director...

  • Marketing Associate

    1 week ago

    Pimpri-Chinchwad, Maharashtra, India Twiceline services pvt ltd Full time ₹ 2,00,000 - ₹ 2,40,000 per year

    We're Hiring: Marketing Executive (Fresher)Are you a BBA/MBA fresher with a flair for communication, humor that clicks, and a knack for making connections? Then this role is for youWe're looking for a Marketing Executive (Fresher) to focus on LinkedIn marketing for our presence in India & USA and closing clients with initial meetings.What we expect from...

  • Business Development Associate

    2 weeks ago

    Pimpri-Chinchwad, Maharashtra, India Rathi's Aspire Academy Full time ₹ 3,00,000 - ₹ 4,20,000 per year

    About UsRathi's Aspire Academy is a leading coaching institute for JEE, NEET & Foundation (8th–10th), committed to nurturing students with the right guidance, personal attention, and innovative learning methods. We are expanding our outreach and looking for enthusiastic professionals to join our team.Role OverviewWe are looking for a Business Development &...

  • Field Sales Internship in Pune, Pimpri-Chinchwad

    1 week ago

    Pimpri-Chinchwad, Maharashtra, India Smart Suburbs Hyperlocal Digital Marketing Agency & Geo Suburban Directories Network Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Are you passionate about sales and marketing, want to master and eager to jumpstart your career in field sales of Digital products ? Join our dynamic team at Smart Suburbs as a field sales internWe are seeking a motivated individual with proficiency in Marathi, Hindi, and English to help drive our marketing efforts in suburban areas.Selected Intern's...

  • Marketing Manager

    1 week ago

    Pimpri-Chinchwad, Maharashtra, India Waari™ Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job description:Waari is seeking a dynamic Marketing Manager to drive brand awareness, generate enquiries, and create engaging travel content. You will plan and execute digital and offline marketing strategies, manage campaigns, and collaborate across teams to ensure impactful results.Key Responsibilities:Generate leads and enquiries through online and...

  • Application Development Manger

    2 weeks ago

    Pimpri, Maharashtra, India AkzoNobel Full time ₹ 5,00,000 - ₹ 25,00,000 per year

    About AkzoNobelSince 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain...

  • Associate Director- Human Resource

    1 week ago

    Pune/Pimpri-Chinchwad Area, India Taciti Consulting Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Associate Director – HRJob SummaryThe Associate Director – HR will lead the company's HR strategy with a strong focus onTalent Acquisition (60%)andCompliance (40%), ensuring alignment with business goals while fostering a strong organizational culture and operational excellence. This role requires astrategic yet hands-on HR leaderwith proven experience...

  • A leading Jewellery Chain in Pune looking for Personal Secretary to the Director of the Company

    2 weeks ago

    Pune/Pimpri-Chinchwad Area, India Intellivest Ventures & Accelerators Pvt Ltd Full time ₹ 3,00,000 - ₹ 4,20,000 per year

    A leading Jewellery Chain in Pune and Thane looking for a Personal Secretary For the Director of the Company.For a Leading Jewellery Chain in Pune.For quik response, please WhatsApp to Veena Yadav on or email toA prominent Pune-based jewelry brand, is a family-owned business with a rich legacy, known for its wide range of gold, diamond, and other precious...

  • Revenue Associate In Training

    3 weeks ago

    Pimpri, India Atica Global Full time

    About Us: Atica is a leading, tech-first remote sales & revenue management company for Hotels and Hotel operators in the US, enabled by a unified tech-led solution. We are a startup, funded by the top investors in the country, like Titan Capital, DIBS. As innovators at the forefront of the industry, we strive to deliver the highest quality service to all our...

  • Graphics Designer

    5 days ago

    Pimpri-Chinchwad, Maharashtra, India Rudralife Full time

    Responsibilities - Study design briefs and determine requirements - Schedule projects and define budget constraints - Conceptualize visuals based on requirements - Prepare rough drafts and present ideas - Develop illustrations, logos and other designs using software or by hand - Use the appropriate colors and layouts for each graphic - Work with copywriters...

  • Sales Associate

    2 weeks ago

    Pimpri, India Atica Global Full time

    About Us: Atica is a leading, tech-first remote sales & revenue management company for Hotels and Hotel operators in the US, enabled by a unified tech-led solution. We are a startup, funded by the top investors in the country, like Titan Capital, DIBS. As innovators at the forefront of the industry, we strive to deliver the highest quality service to all our...

  • Jewellery Sales Assistant

    7 days ago

    Pimpri-Chinchwad, Maharashtra, India Pro consultant Full time

    We are hiring for experienced jewellery sales associate for leading brand Must be 12 th pass Must be experienced on pure gold,silver, diamond ,jewellery sales for atleast 2 yrs Must have all documents original Age 21 to 35yrs Location Pune **Salary**: ₹22,000.00 - ₹26,000.00 per month **Benefits**: - Health insurance - Provident...

  • Senior QE Engineer

    1 week ago

    Pune/Pimpri-Chinchwad Area, India NTT DATA North America Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Req ID:331069NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.We are currently seeking a Senior QE Engineer to join our team in Pune, Karnātaka (IN-KA), India (IN).NTT DATA Services strives to hire exceptional,...

  • Graphic Designer

    1 week ago

    Pune/Pimpri-Chinchwad Area, India Fictiv Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Fictiv Exists to Enable Hardware Innovators to Build Better Products, FasterFictiv, coined the "AWS of manufacturing," is a leading technology company transforming the $350 billion manufacturing industry. Our cutting-edge cloud platform uses AI and machine learning algorithms to help companies build hardware at the speed of software. Come join our growing...

  • [Apply in 3 Minutes] Talent Acquisition Specialist

    2 weeks ago

    Pimpri, India eClerx Full time

    We are hiring for talent acquisition expert with deep experience in the BFSI sector and are passionate about hiring top talent, we'd love to have you on board! We have scheduled a walk-in drive for below two days. Walk-in details- Date- 17-sep-25 and 18-sep-25. Time- 11:00am - 2:00pm Venue- Ground floor, Quadron Business Park, Hinjewadi Phase 2, Pune....

  • ▷ Urgent! Manager, Product Management-Technical

    9 hours ago

    Pimpri, India Mastercard Full time

    Title and Summary Manager, Product Management-Technical - Marketing Technology Solutions Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks,...