Sales Officer

2 days ago

Dehradun Delhi Ludhiana NCR, India Shri Bajrang Alliance Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description Sales Officer (HoReCa Sales)

Company: Goeld Frozen Foods

Location: Delhi/Ludhiana/Dehradun

Experience: 3 – 5 years

About Goeld Frozen Foods

Goeld Frozen Foods is a leading name in India's frozen food industry, known for its 100% vegetarian, high-quality, and innovative product range. With a strong presence in retail, modern trade, and HoReCa (Hotels, Restaurants & Catering), we are rapidly expanding our footprint across domestic and international markets. We are now looking for a dynamic Sales Officer to strengthen our HoReCa sales network in Delhi/Ludhiana/Dehradun.

Role Overview

The Sales Officer – HoReCa Sales will be responsible for driving sales and building long-term relationships with hotels, restaurants, catering businesses, and institutional buyers. The ideal candidate should have prior experience in the frozen food industry with a strong HoReCa client network and proven sales achievements.

Key Responsibilities

  • Develop and expand the HoReCa customer base (hotels, restaurants, caterers, QSR chains, and institutions) in the Delhi/Ludhiana/Dehradun region.
  • Achieve monthly, quarterly, and annual sales targets through effective business development.
  • Build strong relationships with chefs, purchase managers, and decision-makers in the HoReCa segment.
  • Conduct product presentations, sampling, and promotional activities to increase product penetration.
  • Ensure availability and visibility of Goeld products in assigned outlets.
  • Monitor competitor activities and provide market insights to management.
  • Coordinate with distributors and channel partners to ensure smooth order fulfillment and service.
  • Prepare and submit sales reports, forecasts, and client updates on a regular basis.

Qualifications & Experience

  • Graduate/Postgraduate in Business, Marketing, or a related field.
  • 3–5 years of sales experience in the frozen food industry with a strong focus on HoReCa sales (mandatory).
  • Proven track record of achieving sales targets in the HoReCa segment.
  • Strong client network in Delhi NCR's/Ludhiana/Dehradun hotel, restaurant, and catering industry.
  • Excellent communication, negotiation, and interpersonal skills.
  • Self-motivated, result-oriented, and able to work independently.
  • Willingness to travel locally for client meetings and business development.

What We Offer

  • Opportunity to work with one of India's fastest-growing frozen food brands.
  • Professional growth in a collaborative and entrepreneurial work culture.
  • Exposure to premium HoReCa clients and large-scale sales opportunities.

To Apply: Interested candidates may also share their CVs at [] with the subject line "Application – Sales Officer (HoReCa Sales) – Delhi/Ludhiana/Dehradun".

Job Types: Full-time, Permanent

Benefits:

  • Health insurance
  • Leave encashment
  • Provident Fund

Experience:

  • Frozen Food Industry: 2 years (Required)
  • Horeca sales: 2 years (Required)

Location:

  • Delhi/Ludhiana/Dehradun (Required)

Work Location: In person

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