AGM-Agri Business

• Designation: AGM-Agri Business
• Organization: SwitchON Foundation
• Location: West Bengal/Maharashtra
• Work Experience: Minimum 10 years in agriculture product marketing, agri-business development, or rural/agri value chains
• Compensation: 89 Lakhs (commensurate with experience and qualifications)
• Language Proficiency: Hindi, English, and preferably Bengali

About SwitchON Foundation

Established in 2008, SwitchON Foundation is a pioneering non-profit organization committed to driving sustainable development through innovative solutions in climate-resilient agriculture, clean energy, green livelihoods, and industry decarbonization. With a passionate team of over 175 professionals, we operate across 10 states in India, empowering communities with climate-smart technologies and practices.

Recognized as a Great Place to Work, SwitchON Foundation takes pride in its inclusive and diverse workplace, with strong representation of women in leadership roles. Our impact is amplified through a combination of innovative programs, social enterprises, and strategic policy advocacy aimed at creating lasting change.

To learn more about our work, please visit:

Position Summary

The AGM-Agri Business Sales & Business Development will drive strategic growth and sustainability for Farmer Producer Organizations (FPOs), Self-Help Groups (SHGs), and SwitchON's rural enterprises. The role requires strong business acumen, relationship-building skills, and a deep commitment to empowering grassroots producers through market-based solutions.

Key Responsibilities

• Market Development & Partnerships
• Identify and cultivate new B2B and institutional partnerships (buyers, aggregators, agri-exporters, e-commerce, CSR, and government platforms).
• Participate in national and international trade fairs and business meetings to promote rural products and secure market linkages.
• Build and sustain long-term relationships to ensure recurring business and brand recall.
• Monitor competitors, market trends, and pricing to continuously refine market strategies.
• Sales & Business Growth
• Own and deliver on sales targets for FPOs, SHGs, and SwitchON-led enterprises.
• Build a high-quality sales pipeline by identifying demand, reaching out to buyers, and closing deals.
• Lead negotiations on pricing, procurement terms, and formalize long-term MoUs or agreements.
• Track and analyze KPIs including lead conversions, sales growth, and customer retention across geographies.
• Marketing & Brand Strategy
• Design go-to-market strategies, including branding, pricing, packaging, certifications (Organic, GI, etc.), and positioning for different product categories.
• Prepare marketing material such as pitch decks, product profiles, case studies, and visual assets for buyer engagement.
• Collaborate with communication teams to amplify brand visibility across platforms and stakeholder groups.
• Product Commercialization & Enterprise Support
• Support FPOs/SHGs in demand forecasting, revenue planning, and operational readiness to match market expectations.
• Coordinate with procurement, operations, and logistics teams for smooth order fulfillment and buyer satisfaction.
• Facilitate product development based on market needs, including innovation in ready-to-sell packaging and shelf-life solutions.

Qualifications, Experience & Skills

• Education:
• Master's degree in Agribusiness Management, Agriculture, Rural Development, or a related field.
• Experience:
• Minimum 10 years of relevant experience in agri-marketing, FPO development, or rural enterprise promotion
• Demonstrated success in market linkage development and business support to rural communities
• Skills:
• Strong understanding of agri-value chains, FPO operations, and rural marketing
• Excellent communication, negotiation, and stakeholder engagement skills
• Proficiency in Hindi, English, and preferably Bengali
• Willingness to travel extensively and engage with rural communities across regions

Reporting Structure

• Reports To: Executive Director
• Team Size: 10–15 technical and field professionals

Travel Requirements

• Extensive travel across Eastern and Western India for field supervision, market development, and stakeholder engagement

Compensation

• Annual CTC:8–9 Lakhs per annum(Fixed)
• Additional Benefits: Variable Pay + Commitment Bonus (Compensation will be aligned with experience, qualifications, and current salary)
• Reimbursement: Official travel, stay, and logistics as per organizational policy

Application Process

To apply, please complete the application form and upload your updated CV and cover letter via the link -