Switch ON

Designation: Assistant General Manager - Agri Business

Organization: SwitchON Foundation

Location: West Bengal / Maharashtra (with national-level travel)

Compensation: Position Summary. The Assistant General Manager Agri Business will be responsible for driving market linkages, sales, and value chain development for Farmer-Producer Organizations (FPOs), Self-Help Groups (SHGs), and SwitchON-supported enterprises. This role requires strong business acumen, buyer engagement, and supply chain management expertise to bridge the gap between farmer collectives and reliable markets, ensuring fair pricing, scalability, and sustainability.

Key Development & Develop and execute strategies to secure markets for FPO/SHG produce.

- Build and maintain relationships with buyers (retailers, wholesalers, institutional buyers, exporters, processors).

- Identify and facilitate anchor buyers, bulk procurement, and contract farming opportunities.

- Organize and lead participation in buyerseller meets, trade fairs, and exhibitions, in collaboration with government, CSR partners, and private players.

- Explore digital/online market linkages and partnerships with e-commerce and agri-tech players.

Sales & Business Growth

- Deliver annual sales targets for FPOs/SHGs with clear KPIs (deal closures, buyer retention, revenue growth).

- Negotiate pricing, contracts, and delivery terms ensuring fair returns for farmers and buyer satisfaction.

- Track market trends, competitor landscape, and demand forecasts to inform business strategies.

- Support FPOs in business planning, market readiness, branding, and marketing strategies.

Supply Chain & Value Chain Design and manage aggregation, storage, logistics, and distribution systems.

- Ensure compliance with quality standards, grading, packaging, and certifications (organic, fair trade, etc.).

- Identify and develop value chains for key crops under CRA, including niche and premium markets.

- Facilitate capacity-building sessions for FPO leaders on marketing, quality, and buyer & Brand Strategy

- Design go-to-market strategies, including branding, packaging, and positioning for farmer products.

- Collaborate with communication teams to amplify farmer brand visibility.

- Prepare marketing material such as product profiles, pitch decks, and case Experience & degree in Management, or a related 8- 10 years in agri-marketing, FPO development and market linkage, or rural enterprise promotion.

- Demonstrated success in market linkage development and business support to rural communities. (Flexible to 5+ years with proven facilitation of sales worth 5+ crore Strong knowledge of agri-value chains, buyer engagement, and market linkage creation.

- Expertise in supply chain planning (aggregation, storage, logistics, distribution).

- Proficiency in MIS, data analysis, reporting (Excel, Google Suite, dashboards).

- Strong communication, negotiation, and stakeholder management skills.

- Willingness to travel 5060% across Eastern & Western Experience with export markets, digital platforms, branding, blockchain/traceability systems.

- Knowledge of perishable commodities, institutional procurement, and impact measurement tools.

Reporting To: Executive Director

Direct Reports: 4-5 team members

Additional Benefits: Variable Pay + Commitment Bonus (Compensation will be aligned with experience, qualifications, and current Official travel, stay, and logistics as per organizational policy.

About SwitchON in 2008, SwitchON Foundation is a pioneering non-profit committed to driving sustainable development through innovative solutions in climate-resilient agriculture, clean energy, green livelihoods, and industry decarbonization. With a passionate team of over 175 professionals, we operate across 10 states in India, empowering communities with climate-smart technologies and practices.

Recognized as a Great Place to Work, SwitchON Foundation prides itself on an inclusive workplace with strong representation of women in leadership roles. Our impact is amplified through innovative programs, social enterprises, and strategic policy advocacy.

To learn more, visit: www.switchon.org.in.

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