Area Sales Manager

2 weeks ago

Mumbai, Maharashtra, India Marico Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Location: Pan India

Grade: Manager

Dept/Division: Sales

Designation: Area Sales Manager

Purpose of the Role:

The Area Sales Manager is entrusted with executing the company's business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks.

Qualification & Experience:


• Qualification: Post Graduation in Sales & Marketing from Premier Business Schools.


• Prior Experience: 1-3 years in Sales & distribution roles wherein the member has managed a territory independently.

Key Deliverables of the Role:

  • Sales Strategy & Planning - Develop and implement sales strategies tailored to the regions market dynamics, ensuring alignment with overall business objectives.
  • Target Achievement & Sales Initiatives - Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities.
  • Distribution System Development - Establish and strengthen the distribution network to ensure optimal market coverage and product availability.
  • Depot Supply Chain Management - Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management.
  • Creative Sales Planning - Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach.
  • Team Development & Coaching - Foster the growth and development of the sales team through regular coaching, capability building, and career progression support.
  • Execution of Strategic Projects - Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution.

Knowledge, Skills & Competencies:


• Champion Sales Processes, Enablers and Tools


• Execution Excellence


• Shape & Deploy Channel/ GTM Strategy


• Be Decisive


• Influence to Drive Results


• Nurture Talent

Reporting Relationships:

  • Upwards - Cluster Head
  • Downwards - Territory Sales Officers & Executives

Other Functional Interfaces:


• Internal - Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager


• External - Trade Partners

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