Regional Sales Manager

Sahyadri Farmers Producer Co. Ltd. is one of India's leading farmer-owned organizations, dedicated to transforming agriculture through innovation, sustainability, and empowerment of farmers. With our emerging Agri-Inputs division, we are expanding our footprint across Maharashtra and are looking for passionate professionals to join us on this journey

Business Manager / Regional Sales Manager/Area Sales Manager – Agri-Inputs DivisionFunction: Sales & DistributionReports To: Business Head Agri Inputs DivisionLocation: State-level operations (Headquartered within the state, with regular travel across regions)Responsibilities1. Brand Promotion & Product LaunchesDrive the promotion of existing agri-input brands (seeds, fertilizers, crop protection, etc.) in the assigned region.

Lead the successful introduction of new products through strategic planning, field demonstrations, and dealer engagement.2. Sales Planning & Budget ManagementAnalyse budgets and prepare annual sales and marketing plans aligned with organizational goals. Plan and monitor sales expenditures to ensure effective cost management.

Ensure the team meets or exceeds monthly, quarterly, and annual sales targets.3. Market Research & Strategic PlanningConduct in-depth market research to understand consumer behaviour, cropping patterns, and input consumption trends. Identify emerging market opportunities and contribute to product positioning strategies.Recommend region-specific marketing and promotional plans to achieve business growth.4.

Market Intelligence & Data AnalysisCollect and analyze data related to crop acreages, market potential, company market share, and cropping calendars. Utilize data to guide product segmentation, positioning, and forecasting. Maintain competitor intelligence and suggest counter-strategies.5.

Sales Forecasting & Performance MonitoringManage the timely preparation and submission of territory-wise and dealer-wise sales forecasts and reports. Conduct monthly review meetings with ASMs/TMs to assess market feedback, progress, and future sales projections. Finalize monthly sales targets in collaboration with the field team.6.

Channel Management & Dealer DevelopmentExpand and strengthen the dealer/distributor network across the region. Ensure strong relationships and regular communication with channel partners. Monitor dealer performance, ensure timely stock replenishment, and resolve issues proactively.7.

Operational ExcellenceEnsure efficient execution of sales operations, including logistics, inventory, warehousing, collections, and CRM.Adhere to company guidelines regarding timelines, quality standards, cost controls, and quantity targets.8. Team Leadership & Capability BuildingLead, train, and manage the sales and marketing team to achieve business objectives. Organize regular training sessions to enhance product knowledge, selling skills, and market responsiveness.

Foster a collaborative, performance-driven work culture with clear role clarity and accountability. Design and execute farmer outreach programs including field days, product demos, farmer meetings, and training sessions. Collaborate with the marketing team to roll out campaigns, promotions, and branding activities in rural markets.

Drive awareness and adoption of agri-inputs through effective on-ground interventions.9. Reporting & MISSubmit all required sales, inventory, and market intelligence reports in a timely and accurate manner. Present actionable insights and recommendations based on field data and market dynamics.10.

Self-Development & Stakeholder EngagementProactively develop managerial, leadership, and networking skills. Build strong relationships with key stakeholders, including FPOs, agri-dealers, institutional buyers, and farmer communities. Desired candidate -Educational Qualification: B.Sc.

(Agri) / M.Sc. (Agri) / MBA (Agri-Business Management or General MBA)Experience:5 to 7 years in Agri-inputs sales or rural marketing

Minimum 2–3 years in a team leadership or managerial role

Prior experience in managing multi-district territories is an advantage

Key Skills & Competencies:In-depth knowledge of regional cropping patterns and agri-input usage

Strong leadership, communication, and team-building skills

Proficiency in budgeting, forecasting, and data-driven decision-making

Ability to travel extensively and manage rural field operations

High level of self-motivation, accountability, and farmer-centric mindset