Digital Marketing Specialist

4 hours ago

Rajkot, Gujarat, India Heben Cranes Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Description: Digital Marketing Specialist

Position:
Digital Marketing Specialist

Reporting To:
Marketing Head / Sales Director

About SRP Crane Controls

SRP Crane Controls is a trusted name in advanced crane control systems, delivering innovative solutions to enhance safety, efficiency, and reliability in material handling. We are looking for a results-driven Digital Marketing Specialist to strengthen our online presence, optimize digital campaigns, and support the growth of sales through strategic online visibility.

Key Responsibilities

  • Digital Strategy & Execution
  • Develop, implement, and manage digital marketing campaigns across all platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.).
  • Plan and execute SEO/SEM, PPC campaigns, and display advertising strategies to drive visibility and leads.

Content & Social Media Management

  • Manage SRP Crane Controls' presence across all social platforms (LinkedIn, Facebook, Instagram, YouTube, etc.).
  • Develop engaging and industry-relevant content (posts, blogs, videos, product showcases).
  • Increase brand visibility and engagement through targeted campaigns.

Website & Optimization

  • Regularly update, optimize, and maintain company website for SEO performance and user experience.
  • Track and analyze website traffic, lead conversions, and campaign ROI.

Lead Generation & Sales Support

  • Work closely with the sales team to design campaigns aimed at qualified lead generation.
  • Implement retargeting strategies to convert potential leads into sales.

Analytics & Reporting

  • Monitor KPIs, prepare performance reports, and suggest optimization strategies.
  • Stay updated with digital marketing trends, competitors, and new technologies to maintain a competitive edge.

Requirements

  • Bachelor's degree in Marketing, Digital Media, Business, or a related field.
  • Proven experience (2–4 years) in digital marketing, preferably in B2B or industrial/engineering sectors.
  • Strong knowledge of SEO, SEM, Google Analytics, and social media marketing tools.
  • Experience with marketing automation, CRM platforms, and lead generation campaigns.
  • Creative, analytical, and detail-oriented mindset with strong communication skills.

Key Skills

  • SEO/SEM & Google Ads Optimization
  • Social Media Management (LinkedIn, Meta, YouTube)
  • Content Creation & Marketing
  • Marketing Automation & CRM Integration
  • Analytics & ROI Tracking
  • Strong understanding of industrial/engineering product marketing (preferred)

What We Offer

  • Opportunity to work with a growing brand in the crane control systems industry.
  • Exposure to global digital marketing practices.
  • Professional growth through challenging projects and measurable impact.
  • Competitive salary and performance-based incentives.

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