Digital Marketing Manager

8 hours ago

Rajkot, Gujarat, India Foursis Technical Solutions Full time ₹ 18,00,000 - ₹ 90,00,000 per year

1. Digital Strategy Development:

  • Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, display advertising, and PPC campaigns.
  • Develop strategies to drive online traffic to the company website and improve conversions.

2. SEO and SEM:

  • Perform keyword research, competitor analysis, and on-page and off-page SEO to improve search engine rankings.
  • Manage and optimize paid search campaigns on platforms like Google Ads and Meta Ads.

3. Social Media Management:

  • Plan and execute social media campaigns across platforms like Facebook, Instagram, LinkedIn etc.

4. Content Creation and Management:

  • Work closely with the content team to ensure the production of high-quality, engaging, and SEO-friendly content for blogs, websites, and social media.
  • Ensure all marketing content is aligned with the brand's messaging and tone.

5. Data Analysis and Reporting:

  • Analyze and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Generate insights from campaign data to make informed marketing decisions.

6. Website Management:

  • Collaborate with web development teams to ensure the website is optimized for user experience (UX) and conversion and monitor website traffic, optimize landing pages etc.

7. Collaboration and Communication:

  • Collaborate with internal teams (e.g., designers, content creators, developers) to create cohesive marketing strategies.
  • Maintain relationships with third-party vendors, such as agencies and digital media partners.

Preferred Skills:

  • Proficiency with marketing platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing tools.
  • Strong understanding of SEO, SEM, PPC, and web analytics.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to multitask, prioritizes, and manages time effectively.

Job Type: Full-time

Pay: ₹25, ₹50,000.00 per month

Work Location: In person

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