Senior Performance Marketer

2 weeks ago

Cochin, Kerala, India Onboard Aero Consultant Pvt Ltd Full time

About the job

At Onboard Aero Consultant (OAC), we are looking for a dynamic and results-driven
Senior Performance Marketer
to lead our digital growth initiatives. In this role, you will be responsible for developing and executing high-performing marketing strategies across platforms, optimizing campaigns for ROI, and driving measurable business outcomes. You will collaborate with cross-functional teams, manage ad budgets efficiently, analyze campaign performance, and scale successful tactics to support brand visibility and revenue growth.

If you are data-driven, innovative, and passionate about creating impactful digital campaigns, this role offers the perfect platform to showcase your expertise.

What You'll Do:

  • Own campaign's success end to end - creating strategy, strategizing content, briefing creative & tech team, budget planning and executing campaign.
  • Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
  • Own and optimize campaigns across Meta, Google, LinkedIn, TikTok, X etc.
  • Build high-converting funnels across diverse objectives (awareness, sales, leadgen, customer acquisition)
  • Implement and manage tracking codes using tools like Google Tag Manager (GTM), Google Analytics (GA4), and platform pixels (Meta/TikTok) to ensure proper data attribution and measurement.
  • Strategize & conduct A/B testing on ads, landing pages, and funnels to drive performance improvements
  • Perform competitor analysis to spot opportunities, refine strategies, and stay ahead in the market.
  • Collaborate with the marketing and sales teams to align campaigns with business goals.
  • Weekly/Monthly reporting on the metrics and campaign performance with actionable insights by visualization dashboards

Requirements

  • 5+ years of hands-on experience in performance marketing across Google, Meta, Linkedin and ecommerce focused platforms
  • Proven track record of building and scaling high-ROAS campaigns across both eCommerce sales and lead generation.
  • Excellent knowledge of marketing platforms including Google Ads, Keyword Planner, Merchant Center, Meta Ads Manager, Google Tag Manager (GTM), Microsoft Clarity etc.
  • Prior experience in the fitness industry will be an added advantage.
  • Excellent analytical skills and proficiency with CRM software and Google Sheet.

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