Sales Officer FMCG

2 weeks ago

Bahal Haryana, India Ganpati Dairy Products Private Limited Full time

Job Description: Sales Officer

Company: Ganpati Dairy Product Pvt. Ltd.

Location: Punjab

Age Requirement: 28 years & above

Experience: 5–8 years in FMCG (any product category)

Salary Range: ₹25,000 – ₹35,000 per month

Incentives: Up to 20% of monthly salary based on target achievement

Example: If salary = ₹30,000, then 100% target achievement = ₹6,000 incentive.

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About Us

Ganpati Dairy Product Pvt. Ltd. is a fast-growing FMCG dairy brand delivering high-quality dairy products. We are expanding our operations in Punjab and looking for experienced Sales Officers to drive our market presence and distribution network.

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Role Overview

The Sales Officer (SO) will be responsible for achieving sales targets, managing distributors, expanding retail coverage, and ensuring visibility of our products across Punjab. The candidate must have strong field sales experience in FMCG.

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Key Responsibilities

  • Achieve monthly and quarterly sales targets assigned by the company.

  • Manage and grow distributor & retailer networks.

  • Ensure proper product placement, visibility, and availability at retail points.

  • Conduct daily market visits & track competitor activities.

  • Execute beat planning and ensure full route coverage.

  • Coordinate with ASM and sales team for strategic execution.

  • Handle order booking, payment collection & distributor stock management.

  • Maintain daily/weekly/monthly sales reporting.

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Skills Required

  • Strong experience in FMCG distribution & retail sales.

  • Excellent communication, negotiation & relationship-building skills.

  • Understanding of Punjab market routes & geography.

  • Ability to work independently with strong target orientation.

  • Basic knowledge of Excel, reporting & email communication.

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Incentive Structure

Monthly incentive is based on the percentage of target achievement:

  1. 100% or above Target Achievement

  2. 3 Star Rating

  3. Gold Certificate

  4. 100% incentive (Example: ₹30,000 salary → ₹6,000 incentive)

  5. 90% to 99.99% Achievement

  6. 2 Star Rating

  7. Silver Certificate

  8. 65% of incentive

  9. 85% to 89.99% Achievement

  10. 1 Star Rating

  11. Bronze Certificate

  12. 25% of incentive

4. Wrong Billing or Manipulation

  • Incentive will be cancelled.

5. Special Honor Rating

If a Sales Officer achieves significantly higher than the assigned target, the company may award a Special Honor Rating along with additional incentive benefits.

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Eligibility Criteria

  • Age: 28 years or above.

  • Experience: 5–8 years in FMCG sales (any product category).

  • Proven track record in sales and distribution management.

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How to Apply

Interested candidates can send their updated resume to:

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Experience:

  • FMCG ( Sweets): 5 years (Required)

Work Location: In person

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