Marketing Operations Specialist

1 day ago

Delhi, Delhi, India Cialfo Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights

About This Role
We are a team of passionate people focused on making the world accessible through education. We're seeking a
Marketing Operations Specialist
to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

  • Marketing Systems & Data Maintenance

  • Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team

  • Ensure asset repositories are updated with final designs, decks, and campaign content
  • Keep inventory logs current, including branded materials, swag, and printed items
  • Record campaign budgets and actual spend, tagging finance documentation accurately

  • Support campaign reporting by updating dashboards and providing clean, tagged data

  • Workflow & Project Coordination

  • Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting

  • Monitor shared checklists and trackers to ensure timelines and deliverables stay on track
  • Document operational processes and SOPs to support team-wide clarity and onboarding
  • Coordinate with internal teams (marketing, design, finance, sales,) to gather inputs and maintain workflow consistency.

About You

  • Qualifications

  • Bachelor's degree in Marketing, Operations, Business, or a related field

  • Experience & Skills

  • 1–3 years of experience in marketing operations, project coordination, or systems support

  • Skilled in Excel, Airtable, Notion, Microsoft 365, or similar tools
  • Strong organizational skills with exceptional attention to detail
  • Comfortable managing timelines, documentation, and structured data

  • Bonus: Experience using HubSpot

  • Qualities

  • You are a process-driven problem solver

  • You work well behind the scenes to enable seamless execution
  • You are highly organized and proactive
  • You enjoy managing structured systems and documentation
  • You're a collaborative team player with strong follow-through

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