Campaign Manager

Role-

Responsible for the successful delivery of advertising campaigns across a set of defined vertical markets. Key focus for the role is management of digital ad campaigns, be primary contact for internal and external clients, preflight assets and collaborate for ad campaigns success. Products supported range from web advertising, digital newsletter, audience extension advertising, native and rich media, as well as support of larger marketing services programs and initiatives.

• Primary ownership for communications with end client concerning advertising as part of marketing services.

• Primary ownership for communications with internal clients for advertising campaigns as part of marketing services delivery.
• Collect digital ad materials and collaborate with Ad Traffickers for campaign delivery and fulfillment
  • Analyze campaign performance and suggest optimizations
• Knowledgeable about marketing objectives and interface directly with clients to help maximize campaign performance
  • Enhanced focus on quality assurance over web, app and newsletter advertising
• Review, approve and ensure ad orders adhere to creative, technical, legal specifications
  • Attend meetings and present to vertical brand group stakeholders (sales calls, planning calls, reporting)
  • Manage, monitor, and communicate ad progress to internal or external clients, including but not limited to reporting & inquiries. Communicate and reinforce digital ad procedures and policies
• Escalating campaign and brand-level issues to ASG leaders.
• Partner with groups for monetization efforts

• Ability to provide troubleshooting support to managers, ad traffickers, and marketing partners

• Work with market-specific stakeholders (sales, editorial, management) to service clients
  • Work with Informa Engage (creative, campaign marketing, research) to deliver advertising campaigns & marketing services offerings to clients.
• Support strategic initiatives and project deliverables
• Train and mentor peers, promote best practices
• Unique role in that this position can flex between Campaign Mananger job responsibilitities and Ad Trafficker responsibilities as business needs dictate.

• This position manages freelance employees as required, typically 1-2.

Knowledge & Skills

• Ability to prioritize issues, form conclusions, determine appropriate action
• Strong customer service experience, ability to foster relationships; courteous, flexible, patient, professional.
• High level of energy, with ability to excel with workload peaks, multitasking and tight deadlines.
  • Problem-solving, analytical skills and resourcefulness.
• Proactive, quick learner.
• A positive attitude and the ability to thrive in an atmosphere of innovation.

What they Produce

• Communications to internal and external clients
• Asset collection and preflight for campaigns
• Analyze performance and suggest for optimizations
• Manage, monitor, and communicate ad progress
• Provide proof of delivery
• Provide Redlines and trend analysis
• Enhanced focus on QAQC

• Proactively investigate delivery discrepancies

• Reinforce digital ad procedures and policies
• Partner on monetization
• Troubleshooting support

Experience & Qualifications

• Experience or education in marketing, journalism, business, digital media, or related field
• Microsoft Excel skills required
• Preferred experience with ad ops, ad server, Google Ad Manager 360, Ad Words, or Fattail
• Experience with Third Party rich media providers a plus
• Effectively translate complicated concepts into simple, understandable communications
• Excellent written and verbal communications skills, including presentation, organization and negotiation skills, interpersonal skills

Measures of Success

• Successful delivery of marketing services advertising programs/campaigns
• Proven Solutions drive approach to Advertising Strategy
• Feedback on Partnership and Collaboration
  • Insights from Yearly 360 Surveys

Decisions Responsible for the successful delivery of marketing campaigns, day to day influence on delivery and fulfillment of ad campaigns.

Interacts with Marketing Services Teams, Commercial Teams including Executive Leadership, Sales Leadership and Sales Teams, Product Development Teams, IT and Development Operations Teams, Shared Support Services