Head - Brand Marketing

2 days ago

Coimbatore, Tamil Nadu, India Ciel HR Full time ₹ 3,00,000 per year
  • Position Summary Responsible for Brand management and Brand building activities, developing marketing and brand positioning strategies for the organization through online and in-store
  • To conceptualize and implement marketing strategy for both offline and online marketing and prepare annual marketing plan in line with business objectives
  • Designing and managing marketing budget
  • Sourcing and managing agencies where appropriate for key marketing functions PR, advertising, media, social, digital etc.,
  • Building brand awareness and generating innovative ideas to promote the brand/product
  • Creating content strategies based on the business objectives, category focus and consumer segments through all channels (online/offline/social)
  • Planning and ensure execution of communications and media actions offline, online and social media
  • Designing and planning effective marketing promotional campaigns in line with the plan across channels (digital, press etc.) & determining and implementing metrics to measure campaign effectiveness
  • Building a high performing marketing team and ensuring effective coordination with Retail and corporate functions
  • Keeping updated on market trends & analyzing consumer insights as well as competitor strategies.
  • Conduct market analysis to identify challenges and opportunities for growth
  • Marketing automation to improve operational efficiencies and grow the bottom line.
  • To coordinate in creating artworks for logos, brochures, catalogues, booklets, magazine, face book page, promotions and company website.
  • Provide clear creative briefs to internal teams or external agencies, for content creation (photoshoot) / advertising, outlining the objectives, target audience, and distribution of materials across traditional and digital media.
  • Review and get the final creative assets from the external agencies, ensuring they resonate with the brand's identity & message both for offline and online and obtain approval from management.
  • Drive brand creatives across offline, digital and social media platforms.
Ideal Candidate: -
  • MBA – Marketing with 15 years in Brand Management, Brand Building activities, Brand Positioning (Only lady candidates need to apply)
  • Experienced in developing Marketing Strategies for both online and offline Marketing.
  • Experience with life style products mandatory.
  • Experience in developing and monitoring Marketing Budgets mandatory
  • Experience in dealing and managing creative agencies mandatory. Experience dealing with leading creative agencies required
  • Should have excellent communication skills in English and local language.
  • Experience in dealing in planning and designing of promotional campaigns.
  • Experience in valuation of campaign effectiveness – metrics
  • Experience in conducting market analysis, trends
  • Experience in retail marketing senior role, in designing and implementing successful marketing campaigns, in brand marketing, PR, content management, digital marketing and performance marketing.
  • Experience in CRM software and digital marketing tools and techniques
  • Strong leadership skills / Excellent communication skills / Strong analytical skills
  • Strategic mindset with ability to make difficult decisions /Creative Thinker
  • Candidate should be ready to work out of Chennai Location.
  • Max Budget 30 LPA

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