Head of Growth

2 weeks ago

Gurgaon, Haryana, India Originally Desi Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We're Hiring: Head of Growth & E-commerce

Location: Gurgaon (Delhi NCR)

About Us

At
Originally Desi
, we don't just sell ghee or honey we deliver
a slice of India's purity and tradition to modern homes
. From
A2 Bilona Cow Ghee
to cold-pressed oils and wild forest honey, every product we make is rooted in authenticity, crafted the way it's meant to be.

As a
premium FMCG D2C brand
with a strong offline presence, we're now scaling our
digital-first story
. This is where you come in. We're looking for a
Head of Growth & E-commerce
someone who can lead the charge in
q-commerce and e-commerce
, optimize ad spends, and build a growth engine that takes Originally Desi into every Indian household (and beyond).

This isn't just a role. It's a chance to
own the growth story of a new-age Indian brand
that's reshaping how the world experiences Desi purity.

What You'll Do

  • Lead Marketplace Growth:
    Build and manage relationships with
    Amazon, Flipkart, Blinkit, BigBasket, Zepto, Swiggy Instamart
    , and other leading digital shelves.
  • Own Performance Marketing:
    Drive
    Meta Ads, Google Ads, and marketplace ad strategies
    with a laser focus on ROAS, ROI, and revenue.
  • Boost Sales & Conversions:
    Monitor daily/weekly sales, run smart promotions, and execute campaigns that truly move the needle.
  • Optimize Everything:
    From
    product listings
    (titles, descriptions, images, keywords) to
    conversion funnels
    , ensure Originally Desi always wins visibility and trust.
  • Data with Action:
    Analyze key performance metrics, competitor activity, and consumer insights then translate them into actionable growth plans.
  • Build Partnerships:
    Negotiate visibility slots, premium placements, and co-branded campaigns with category managers.
  • Expand Horizons:
    Explore new platforms, new partnerships, and new opportunities to scale our Desi story far and wide.

You're the Right Fit If You

  • Have
    4-7 years of experience
    in
    FMCG/D2C growth, q-commerce, or e-commerce
    .
  • Have scaled premium FMCG/D2C brands (extra brownie points if in
    ghee, oils, natural/organic foods
    ).
  • Know how to balance
    numbers and storytelling
    you live in data dashboards but also think like a marketer.
  • Can talk CAC, LTV, and ROAS like second nature, but also understand brand equity and consumer love.
  • Want to be part of a
    movement, not just a company
    where tradition meets modern digital-first growth.

What You'll Gain

  • A
    front-row seat
    in building one of India's most promising
    premium FMCG D2C brands
    .
  • Direct ownership
    of e-com and q-com growth; real accountability, real impact.
  • Work
    closely with founders
    and senior leadership in a flat, agile structure.
  • Freedom to experiment, fail fast, and scale what works.
  • Opportunity to
    grow into bigger leadership roles
    as the brand scales nationally and globally.

At
Originally Desi
, we're not just building a brand, we're building a
community
that celebrates purity, authenticity, and modern Desi living. If you're excited by the thought of scaling a premium Indian brand from the ground up and leaving your mark, we'd love to meet you.

Originally Desi is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace where every voice shines.

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