Associate Director-Performance Marketing
7 days ago
Job Title
: Associate Director - Performance Marketing (US Market)
About
Simplilear
nFounded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearn's role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals
.
Simplilearn has acquired Fullstack Academy to leverage its widespread footprint in the US Region and partnership with Top US Universities to grow internationall
**y.
Job Summ**
aryWe are seeking an experienced and strateg
ic Associate Director of Performance Market
i
ng (US Mark
et) to lead and scale our paid marketing efforts across digital channels. This role is pivotal in driving customer acquisition, engagement, and retention through data-driven strategies, innovative campaigns, and optimization techniques. The ideal candidate has a proven track record of managing large-scale performance marketing budgets, leading high-performing teams, and delivering measurable resul
ts.
Key Responsibili
tiesStrategy Develop
ment:Develop and execute a comprehensive performance marketing strategy aligned with business go
als.Identify and prioritize channels (e.g., Social, display, video, affiliate, native advertising) for maximum
ROI.Campaign Manage
ment:Oversee the planning, execution, and optimization of performance marketing campai
- gns.Monitor performance metrics (CAC, LTV, ROI, ROAS) and implement strategies for continuous improvem
ent.Manage a significant ad spend budget efficiently and effectiv
ely.Team Leader
ship:Build, mentor, and lead a team of performance marketers and channel speciali
sts.Foster a collaborative, data-driven culture that thrives on innovation and resu
lts.Data & Analy
tics:Leverage analytics tools to track campaign performance and make informed decisi
- ons.Develop dashboards and reporting mechanisms to communicate performance insights to stakehold
ers.Use A/B testing and experimentation to refine campaigns and messag
ing.Collabora
tion:Work closely with creative teams to develop compelling ad cont
ent.Collaborate with product, sales, and growth teams to align marketing efforts with broader company objecti
ves.Emerging Tr
ends:Stay updated on the latest trends and innovations in performance market
- ing.Experiment with new platforms, tools, and strategies to stay ahead of the competit
**ion.
Qualifica**
- tionsEduc
ation: Bachelor's degree in Marketing, Business, or a related field; MBA prefe - rred.Exper
i - ence:6+ years of experience in performance marketing, with at least 2 years in a leadership role. US performance marketing experience is a
- plus.Proven expertise in managing large budgets across various digital marketing chan
- nels.S
k - ills:Strong analytical mindset with a deep understanding of data-driven marke
- ting.Expertise in platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools (e.g., Google Analytics, Tabl
- eau).Exceptional leadership and team management sk
- ills.Excellent communication and stakeholder management abili
- ties.Proficiency in A/B testing and performance optimiza
tion.Key Attri
- butesResults-oriented mindset with a passion for driving gr
- owth.Strong problem-solving and decision-making abili
- ties.Ability to thrive in a fast-paced, dynamic environ
- ment.Innovative thinker with a willingness to challenge the status
quo.What We
- OfferCompetitive salary and performance-based bon
- uses.Comprehensive benefits package, including health insurance and retirement p
- lans.Opportunity to work with a dynamic, growth-oriented
- team.Professional development opportunities and a chance to lead impactful proj
ects.
-
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