Associate Director-Performance Marketing

Job Title
: Associate Director - Performance Marketing (US Market)

About
Simplilear

nFounded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearn's role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals

.

Simplilearn has acquired Fullstack Academy to leverage its widespread footprint in the US Region and partnership with Top US Universities to grow internationall

**y.

Job Summ**

aryWe are seeking an experienced and strateg
ic Associate Director of Performance Market
i
ng (US Mark
et) to lead and scale our paid marketing efforts across digital channels. This role is pivotal in driving customer acquisition, engagement, and retention through data-driven strategies, innovative campaigns, and optimization techniques. The ideal candidate has a proven track record of managing large-scale performance marketing budgets, leading high-performing teams, and delivering measurable resul

ts.

Key Responsibili

1. tiesStrategy Develop
   m

2. ent:Develop and execute a comprehensive performance marketing strategy aligned with business go

3. als.Identify and prioritize channels (e.g., Social, display, video, affiliate, native advertising) for maximum

4. ROI.Campaign Manage
   m

5. ent:Oversee the planning, execution, and optimization of performance marketing campai

6. gns.Monitor performance metrics (CAC, LTV, ROI, ROAS) and implement strategies for continuous improvem

7. ent.Manage a significant ad spend budget efficiently and effectiv

8. ely.Team Leader
   s

9. hip:Build, mentor, and lead a team of performance marketers and channel speciali

10. sts.Foster a collaborative, data-driven culture that thrives on innovation and resu

11. lts.Data & Analy
    t

12. ics:Leverage analytics tools to track campaign performance and make informed decisi

13. ons.Develop dashboards and reporting mechanisms to communicate performance insights to stakehold

14. ers.Use A/B testing and experimentation to refine campaigns and messag

15. ing.Collabora
    t

16. ion:Work closely with creative teams to develop compelling ad cont

17. ent.Collaborate with product, sales, and growth teams to align marketing efforts with broader company objecti

18. ves.Emerging Tr
    e

19. nds:Stay updated on the latest trends and innovations in performance market

20. ing.Experiment with new platforms, tools, and strategies to stay ahead of the competit

**ion.

Qualifica**

• tionsEduc
  ation: Bachelor's degree in Marketing, Business, or a related field; MBA prefe
• rred.Exper
  i
• ence:6+ years of experience in performance marketing, with at least 2 years in a leadership role. US performance marketing experience is a
• plus.Proven expertise in managing large budgets across various digital marketing chan
• nels.S
  k
• ills:Strong analytical mindset with a deep understanding of data-driven marke
• ting.Expertise in platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools (e.g., Google Analytics, Tabl
• eau).Exceptional leadership and team management sk
• ills.Excellent communication and stakeholder management abili
• ties.Proficiency in A/B testing and performance optimiza

tion.Key Attri

• butesResults-oriented mindset with a passion for driving gr
• owth.Strong problem-solving and decision-making abili
• ties.Ability to thrive in a fast-paced, dynamic environ
• ment.Innovative thinker with a willingness to challenge the status

quo.What We

• OfferCompetitive salary and performance-based bon
• uses.Comprehensive benefits package, including health insurance and retirement p
• lans.Opportunity to work with a dynamic, growth-oriented
• team.Professional development opportunities and a chance to lead impactful proj

ects.