Associate Director – Marketing

3 days ago

Bengaluru, Karnataka, India Truww Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Location:
Bangalore |
Experience:
8+ Years |
Employment Type:
Full-Time

About Truww
Truww is a fast-growing tech-driven interiors brand that is redefining how homes are designed. We blend technology, design, and innovation to create seamless interior experiences. Join us in our journey to revolutionize the interior industry

Role Overview
As the
Associate Director – Marketing
, you will be responsible for leading our marketing strategy, driving brand awareness, and generating demand for our services. You will spearhead multi-channel campaigns, optimize performance marketing, and enhance Truww's digital and offline presence.

Key Responsibilities

  • Marketing Strategy & Execution: Develop and execute end-to-end marketing strategies to drive brand growth and customer acquisition.
  • Brand Building: Establish Truww as a top-of-mind brand in the interior industry through strong storytelling and innovative campaigns.
  • Performance Marketing: Manage paid media campaigns across digital platforms (Google, Meta, YouTube, etc.) to maximize ROI.
  • Content & Communication: Oversee content marketing, social media, influencer collaborations, and PR initiatives.
  • SEO & Organic Growth: Implement strong SEO strategies to drive organic traffic and improve search rankings.
  • Customer Insights & Analytics: Use data-driven insights to refine campaigns and improve marketing effectiveness.
  • Team Leadership: Build and mentor a high-performing marketing team to execute campaigns efficiently.
  • Partnerships & Collaborations: Identify and drive strategic partnerships to enhance brand presence.

Requirements

  • 8+ years of experience in marketing, preferably in consumer brands, D2C, or startups.
  • Proven track record in brand building, growth marketing, and customer acquisition.
  • Hands-on experience with performance marketing, analytics tools, and CRM platforms.
  • Strong leadership, analytical, and communication skills.
  • Creative thinker with a data-driven approach to decision-making.
  • Experience in home décor/interiors/lifestyle brands is a plus.

Why Join Us?

  • Be a part of a high-growth, tech-driven interior design company.
  • Work with a passionate and dynamic team.
  • Competitive salary and performance-based incentives.
  • Opportunity to lead and shape the marketing vision of a fast-growing brand.

If you are ready to build and scale a brand that transforms homes, we'd love to hear from you
Skills: marketing strategy,brand building,crm platforms,communication,content marketing,campaigns,seo,customer acquisition,social media management,leadership,performance marketing,analytics

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