Associate Director- Performance Marketing

Job Title: Associate Director - Performance Marketing (US Market)

About Simplilearn

Founded in 2010 and based in Plano, Texas, and Bangalore, India, Simplilearn, a Blackstone portfolio company, is a global leader in digital upskilling, enabling learners across the globe with access to world-class training to individuals and businesses worldwide. Simplilearn offers 1,500+ live classes each month across 150+ countries, impacting over 8 million learners globally. The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearns role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals.

Simplilearn has acquired Fullstack Academy to leverage its widespread footprint in the US Region and partnership with Top US Universities to grow internationally.

Job Summary

We are seeking an experienced and strategic Associate Director of Performance Marketing (US Market) to lead and scale our paid marketing efforts across digital channels. This role is pivotal in driving customer acquisition, engagement, and retention through data-driven strategies, innovative campaigns, and optimization techniques. The ideal candidate has a proven track record of managing large-scale performance marketing budgets, leading high-performing teams, and delivering measurable results.

Key Responsibilities

1. Strategy Development:

2. Develop and execute a comprehensive performance marketing strategy aligned with business goals.

3. Identify and prioritize channels (e.g., Social, display, video, affiliate, native advertising) for maximum ROI.

4. Campaign Management:

5. Oversee the planning, execution, and optimization of performance marketing campaigns.

6. Monitor performance metrics (CAC, LTV, ROI, ROAS) and implement strategies for continuous improvement.

7. Manage a significant ad spend budget efficiently and effectively.

8. Team Leadership:

9. Build, mentor, and lead a team of performance marketers and channel specialists.

10. Foster a collaborative, data-driven culture that thrives on innovation and results.

11. Data & Analytics:

12. Leverage analytics tools to track campaign performance and make informed decisions.

13. Develop dashboards and reporting mechanisms to communicate performance insights to stakeholders.

14. Use A/B testing and experimentation to refine campaigns and messaging.

15. Collaboration:

16. Work closely with creative teams to develop compelling ad content.

17. Collaborate with product, sales, and growth teams to align marketing efforts with broader company objectives.

18. Emerging Trends:

19. Stay updated on the latest trends and innovations in performance marketing.

20. Experiment with new platforms, tools, and strategies to stay ahead of the competition.

Qualifications

• Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

• Experience:

• 6+ years of experience in performance marketing, with at least 2 years in a leadership role. US performance marketing experience is a plus.

• Proven expertise in managing large budgets across various digital marketing channels.

• Skills:

• Strong analytical mindset with a deep understanding of data-driven marketing.

• Expertise in platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools (e.g., Google Analytics, Tableau).
• Exceptional leadership and team management skills.
• Excellent communication and stakeholder management abilities.
• Proficiency in A/B testing and performance optimization.

Key Attributes

• Results-oriented mindset with a passion for driving growth.
• Strong problem-solving and decision-making abilities.
• Ability to thrive in a fast-paced, dynamic environment.
• Innovative thinker with a willingness to challenge the status quo.

What We Offer

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including health insurance and retirement plans.
• Opportunity to work with a dynamic, growth-oriented team.
• Professional development opportunities and a chance to lead impactful projects.