Marketing Automation Lead

6 days ago

Bengaluru, Karnataka, India Versa Networks Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: Marketing Automation Lead

About the Role

We're seeking an experienced Marketo Specialist to power our marketing automation efforts. You'll build and execute email campaigns, create landing pages, forms, and related content—including social posts and nurture sequences.

Location: Bangalore, Karnataka

Key Responsibilities

· Design, build, QA, and deploy email campaigns, nurture programs, forms, landing pages using Marketo

· Configure complex workflows and program logic, including dynamic content and segmentation strategies

· Collaborate with content, creative, and digital teams to craft campaign copy, social content, and promotional assets

· Monitor email deliverability while ensuring GDPR compliance

· Monitor email performance—open/click rates, conversions and generate actionable reports

· Conduct A/B and multivariate testing to optimize email performance, including subject lines, content, design, and send time

· Assist with lead scoring models, segment maintenance, database hygiene, and Marketo best practices

· Create and maintain rules for lead scoring and build nurture email campaigns

· Create weekly and monthly performance reports on email automation and landing page conversion and optimization

Qualifications

·
Bachelor's degree in Marketing, Business, or related field

· 2–5 years hands-on experience in Marketo Engage, covering email, forms, landing pages, and social content creation

· Salesforce CRM knowledge—lead/contact sync, workflows, attribution, reporting

· Skilled in segmentation, lead scoring, dynamic content, tokens, workflows, and smart lists

· Experience with A/B/multivariate testing frameworks

· Technical proficiency with HTML/CSS is a plus

· Excellent project management, collaboration, and communication skills; detail-oriented

Why You'll Love This Role

· Make an Impact: Play a key role in executing high-visibility email campaigns that drive engagement, lead generation, and business growth.

· Own the Process: Manage end-to-end email operations—from strategy and creation to testing, deployment, and reporting.

· Collaborate Across Teams: Work closely with marketing, sales, design, and content teams to bring campaigns to life.

· Expand Your Skill Set: Get hands-on experience with integrated marketing technologies including Salesforce and Marketo, while exploring new tools and trends.

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