Outbound Business Development Representative

Outbound Business Development Representative (US Shift)

Location: Bangalore (In‑Office)

Hours: 6:30 PM – 2:30 AM IST Mon - Fri (aligns to EST/PST)

Compensation: ₹12 LPA fixed + uncapped incentives (target‑based)

Type: Full‑time

About Cleobase:

Cleobase helps companies hire, manage, and pay employees and contractors across Asia Pacific without setting up local entities. We handle compliance, payroll, taxes, and benefits so teams can scale in India, Philippines, Vietnam, Malaysia, and Indonesia with our EOR and COR solutions. With transparent pricing, dedicated human support, and on‑ground teams in every market we serve, we make cross‑border expansion seamless.

Why this role:

You'll be our first dedicated outbound hire and a core member of the go‑to‑market team. You'll work directly with the founders to build the outbound engine from the ground up including ICP definition, messaging, sequences, and reporting. If you enjoy researching accounts, writing sharp copy, picking up the phone, and turning curiosity into pipeline, you'll love this seat.

What you'll do:

• Own top‑of‑funnel pipeline for the US: map target accounts (founders, People/HR, Finance, Global Employment leaders) hiring across APAC.
• Run multi‑touch outbound (calls, email, LinkedIn) and consistently deliver 8–12 qualified meetings/month with our ICP.
• Research and personalize: craft talk tracks and emails that speak to cross‑border hiring, compliance, and payroll pain points.
• Qualify using BANT and hand off high‑intent meetings with clean notes and next steps.
• Keep CRM spotless: log all activities, maintain lists, and track conversion metrics end‑to‑end.
• Experiment and iterate: A/B test subject lines, openers, CTAs, and call scripts; share insights to shape GTM.
• Collaborate with the marketing team on campaigns, content, and competitive positioning; bring back field intel to influence product and pricing.

What makes you a great fit:

• 1–3 years in an Outbound SDR/BDR role for B2B (SaaS, HRTech, global payroll/EOR/PEO exposure is a plus).
• Proven track record running cold outreach campaigns end‑to‑end (list building → sequencing → calling → booking). Bring examples and metrics.
• Comfortable prospecting the US market and working the US shift.
• Excellent written and spoken English; confident phone presence and crisp, persuasive copy.
• Hands‑on with a modern stack: HubSpot/Salesforce, Outreach/Salesloft/Apollo, ZoomInfo/Lusha/Clay, LinkedIn Sales Navigator, and dialers.
• Process‑driven, metrics‑oriented, strong objection handling.
• Startup DNA: resourceful, curious, and comfortable with ambiguity.

Nice to have:

• Prospecting into HR/People Ops, Finance, Legal, or Founder personas.
• Data/Excel chops for list building and basic reporting.
• Experience selling into HRIS/Payroll/Compliance categories.

Work model & hours:

• In‑office at our Bangalore location.
• US hours: 6:30 PM – 2:30 AM IST (Mon–Fri).

Job Type: Full-time

Pay: ₹1,200,000.00 per year

Application Question(s):

• In 4–6 sentences, describe one cold‑outbound campaign you personally ran for the US market including your ICP/personas, channels (calls/email/LinkedIn), tools used, and results (meetings/month, show rate, opps created). What made it work?
• Briefly walk us through your day‑to‑day prospecting workflow (list building → sequencing → follow‑ups). Which tools (e.g., HubSpot/Salesforce, Apollo/Outreach/Salesloft, ZoomInfo/Lusha, Sales Navigator) have you used hands‑on, and for what? Include one subject line + opening sentence you wrote that performed well.
• In 3–5 sentences, outline your talk track for a first cold call to a Founder/People Ops/Finance leader. Share one common objection you face and how you handle it.
• In 3–6 sentences, how would you position Cleobase to a US company planning to hire in India or Southeast Asia? What trigger events would you target, and what discovery question would you ask first?
• What is your current total compensation (fixed + variable, in INR LPA) and notice period? What is your expected compensation? Please confirm you're comfortable with ₹12 LPA fixed + uncapped incentives based on targets for this role.
• This is an in‑office role in Bangalore, working 6:30 PM – 2:30 AM IST (EST/PST alignment). Can you commit to these hours? Note any constraints we should be aware of.

Work Location: In person