Sales & Marketing Head- Hospital Experience only

Sales & Marketing- Head

We are looking for an Sales & Marketing- Head to join our team.

Key Responsibilities:1. Strategic Planning & Business Development

• Develop and implement comprehensive marketing and business growth strategies to achieve monthly and annual patient targets.
• Identify new market segments, referral doctors, and fertility centers for partnership or collaboration.
• Conduct competitive analysis and market intelligence to identify trends and patient behavior.
• Plan regional outreach programs, fertility camps, and awareness drives.

2. Digital & Social Media Marketing

• Oversee digital marketing campaigns (Google Ads, Facebook, Instagram, YouTube, SEO).
• Monitor lead generation, conversion funnels, and ROI of digital ad spends.
• Supervise the creation of fertility awareness content, success stories, blogs, and patient education videos.
• Coordinate with the creative and digital teams for brand consistency.

3. Referral & Corporate Relationship Management

• Develop and maintain relationships with gynecologists, general practitioners, and corporate HRs for patient referrals.
• Conduct regular doctor meets, CME programs, and medical networking events.
• Establish tie-ups with corporates, insurance companies, and community organizations.

4. Lead Management & Conversion

• Track daily, weekly, and monthly patient inquiries, walk-ins, and conversions.
• Implement CRM tools to monitor leads and ensure timely follow-up by the telecalling and front office teams.
• Set up sales funnels with measurable KPIs for the marketing and telecalling teams.

5. Branding & Communication

• Ensure uniform brand identity across internal and external communication.
• Drive offline branding initiatives—hoardings, brochures, events, and patient testimonials.
• Supervise PR and media interactions, fertility awareness articles, and press coverage.

6. Team Management & Performance Monitoring

• Lead, train, and motivate the sales, telecalling, and marketing teams.
• Develop KPIs, daily/weekly reports, and performance dashboards for all team members.
• Coordinate with clinical and operations heads to align marketing activities with service availability.

Key Performance Indicators (KPIs):

• Monthly & quarterly patient inflow and conversion targets.
• Digital lead generation to walk-in conversion ratio.
• Referral and corporate tie-up count & contribution.
• Return on marketing investment (ROMI).
• Brand engagement metrics across digital platforms.
• Patient satisfaction and feedback scores related to marketing touchpoints.

Qualifications & Experience:

• MBA / Master's in Marketing, Healthcare Management, or equivalent.
• 7–10 years of experience in healthcare sales & marketing (preferably IVF, fertility, or women's health sector).
• Proven track record in patient acquisition and brand management.
• Strong digital marketing and CRM understanding.
• Excellent communication, leadership, and negotiation skills.

Job Type: Full-time

Pay: ₹60, ₹90,000.00 per month

Work Location: In person