Sales & Marketing Head- Hospital Experience only

2 days ago

Thiruvananthapuram, Kerala, India Yana IVF & Fertility Centre Full time ₹ 7,20,000 - ₹ 10,80,000 per year

Sales & Marketing- Head

We are looking for an Sales & Marketing- Head to join our team.

Key Responsibilities:1. Strategic Planning & Business Development

  • Develop and implement comprehensive marketing and business growth strategies to achieve monthly and annual patient targets.
  • Identify new market segments, referral doctors, and fertility centers for partnership or collaboration.
  • Conduct competitive analysis and market intelligence to identify trends and patient behavior.
  • Plan regional outreach programs, fertility camps, and awareness drives.

2. Digital & Social Media Marketing

  • Oversee digital marketing campaigns (Google Ads, Facebook, Instagram, YouTube, SEO).
  • Monitor lead generation, conversion funnels, and ROI of digital ad spends.
  • Supervise the creation of fertility awareness content, success stories, blogs, and patient education videos.
  • Coordinate with the creative and digital teams for brand consistency.

3. Referral & Corporate Relationship Management

  • Develop and maintain relationships with gynecologists, general practitioners, and corporate HRs for patient referrals.
  • Conduct regular doctor meets, CME programs, and medical networking events.
  • Establish tie-ups with corporates, insurance companies, and community organizations.

4. Lead Management & Conversion

  • Track daily, weekly, and monthly patient inquiries, walk-ins, and conversions.
  • Implement CRM tools to monitor leads and ensure timely follow-up by the telecalling and front office teams.
  • Set up sales funnels with measurable KPIs for the marketing and telecalling teams.

5. Branding & Communication

  • Ensure uniform brand identity across internal and external communication.
  • Drive offline branding initiatives—hoardings, brochures, events, and patient testimonials.
  • Supervise PR and media interactions, fertility awareness articles, and press coverage.

6. Team Management & Performance Monitoring

  • Lead, train, and motivate the sales, telecalling, and marketing teams.
  • Develop KPIs, daily/weekly reports, and performance dashboards for all team members.
  • Coordinate with clinical and operations heads to align marketing activities with service availability.

Key Performance Indicators (KPIs):

  • Monthly & quarterly patient inflow and conversion targets.
  • Digital lead generation to walk-in conversion ratio.
  • Referral and corporate tie-up count & contribution.
  • Return on marketing investment (ROMI).
  • Brand engagement metrics across digital platforms.
  • Patient satisfaction and feedback scores related to marketing touchpoints.

Qualifications & Experience:

  • MBA / Master's in Marketing, Healthcare Management, or equivalent.
  • 7–10 years of experience in healthcare sales & marketing (preferably IVF, fertility, or women's health sector).
  • Proven track record in patient acquisition and brand management.
  • Strong digital marketing and CRM understanding.
  • Excellent communication, leadership, and negotiation skills.

Job Type: Full-time

Pay: ₹60, ₹90,000.00 per month

Work Location: In person

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