Digital Marketing Head

23 hours ago

Thiruvananthapuram, Kerala, India Leadocc Full time

**Position: Digital Marketing Head

Experience: 6–10 Years

Industry: Real Estate (preferred)**

We are seeking a highly skilled and strategic Digital Marketing Head to lead our online marketing initiatives. The ideal candidate will have a strong background in SEO, SEM, Google Ads, Meta Ads, and digital strategy, along with proven experience managing teams and driving performance marketing in the real estate sector.

**Key Responsibilities:

  • Develop, implement, and manage comprehensive digital marketing strategies to drive brand visibility and lead generation.

  • Plan and execute SEO, SEM, Google Ads, Meta (Facebook & Instagram) Ads, and YouTube campaigns.

  • Oversee all aspects of website performance, keyword strategy, and content marketing.

  • Manage paid campaigns across Google, Meta, LinkedIn, and other digital platforms to ensure maximum ROI.

  • Optimize marketing budgets and track KPIs for lead cost, conversion rate, and digital reach.

  • Collaborate with sales and creative teams to ensure alignment between marketing campaigns and business objectives.

  • Lead and mentor a team of digital marketing professionals, setting clear goals and performance metrics.

  • Monitor digital trends, analytics, and competitor activities to identify growth opportunities.

  • Manage and enhance the company's online reputation and social media presence.

  • Work closely with developers and designers to ensure effective landing pages and UI/UX optimization.

Required Skills & Competencies:

  • Strong expertise in SEO (On-page, Off-page, Technical SEO).

  • Advanced knowledge of Google Ads, Meta Ads Manager, and Analytics (GA4).

  • Hands-on experience with lead generation campaigns in real estate.

  • Knowledge of email marketing, marketing automation, and CRM tools (e.g., HubSpot, Zoho).

  • Proficiency in Google Tag Manager, Search Console, and A/B testing tools.

  • Strong understanding of performance marketing, data analytics, and conversion tracking.

  • Experience in team management, budgeting, and strategic planning.

  • Excellent communication and leadership skills.

Preferred Qualifications:

  • Bachelor's or Master's degree in Marketing, Digital Media, or related field.

  • Real Estate or Property Marketing experience is a strong advantage.

  • Certification in Google Ads, SEO, or Digital Marketing is preferred.**

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