Chief of Staff

The Company

is an
AI-powered MarTech platform

built by people who actually get marketing. We build systems that adapt to how real people behave.

Here's what we actually do:

Diagnose where Marketing lifecycle is leaking

Use proprietary behavioural models (not borrowed personas)

Orchestrate
in-context, actually relevant comms

Deliver
real outcomes

: revenue, repeat, retention

How We Work (SOUL, not slogans)

Structured Learning: Everything becomes a playbook- wins, fails, edge-cases. We codify, test, evolve.

Own the Outcome: Activity is cute; outcomes pay rent. No "my part's done."

Unlocked Culture: Freedom with clarity. Fewer gates, more accountability.

Leverage Tools: Use what works, kill what doesn't. AI extends intelligence, it doesn't replace it.

The Role

Chief of Staff at

isn't an EA gig. It's a force-multiplier role for the founder and the company- thinking layer + execution engine in one human. If "strategy" for you means decks without delivery, skip this. If "execution" means tasks without ownership, also skip this. This is about turning first-principles thinking into shipped reality across product, partnerships, hiring, GTM, and ops, with AI as leverage, not theatre.

Why This Role Exists

Marketing is broken. AI is noisy. Orgs are bloated.

is fixing that by combining real marketing brains with real AI muscle to maximise Customer Lifetime Value. The Chief of Staff makes that machine hum. Consumer-backward, brand-sensitive, outcome-first. No "efficient shouting." Meaningful work, measurable outcomes.

What You'll Own

Founder multiplier

Anticipate, prioritise, and clear the runway. Protect focus. Kill distractions. Keep the main thing the main thing.

Strategic runway

Turn founder intent into company priorities, plans, operating rhythms, and shipped outcomes across quarters. Fewer OKRs, more observable wins.

Company operating system

Build the cadence, business rhythms, pipeline/ops hygiene, risk radar, and "fire to fix" loops that stick.

Product + AI leverage

Partner on product thinking, from problem discovery to shipping "feels like magic, works like math" features. Use AI to think faster, test sharper, and scale smarter.

Internal comms

Turn the noise into signal- clean updates, crisp metrics, real blockers, real asks.

Measure what matters

Define the KPI spine for revenue, repeat, retention, and engagement. Build dashboards that drive action, not screenshots.

What Great Looks Like Here

Thinks consumer-backward, not calendar-forward.

Can go from whiteboard to workflow to win fast.

Writes clearly, decides cleanly, ships relentlessly.

Uses AI as an amplifier: research, synthesis, planning, experiments, automation.

Doesn't need a brief to start or a meeting to move.

Loves constraints. Hates complexity theatre.

Can disagree like a pro and align like a leader.

Must-Haves

Evidence of end-to-end ownership: a program, pod, product, or P&L taken from zero-ish to scale. Show the before/after and the decisions that mattered.

Fluency in AI-as-tooling: prompting, chaining, using off-the-shelf + custom stacks to get 10x leverage.

Comfortable with data: crisp metrics and causality thinking is a must.

Writes like a human, thinks like a systems designer, acts like an operator.

Nice-to-Haves (Not Deal-Breakers)

Lifecycle marketing, retention experience.

Built/ran a founder's office or played Chief of Staff before.

Early-stage zero-to-one experience in MarTech, AI, or consumer brands.

Experience setting up operating cadences, compounding rituals, and decision logs.

The Work Environment

In-person biased (Mumbai). Some WFH for deep work. High-candor, zero-politics.

Lean team. High surface area. Real autonomy. Real accountability.

Backed by Netcore Incubation Labs—small, fast, lethal, with grown-up infrastructure.

Compensation

Fair to start, meaningful upside as we scale. Ownership matters. Outcomes matter more.

Job Application Process

We hate broken hiring too. Our process is designed to be transparent, respectful, and actually figure out if we're a match.

Step 1: Apply and wait till we green light you.

Step 2: Your Intro Note:

Your Journey (300 words): Be real. What have you learned? What excites you? 

Your AI Vision (500 words): Why is AI "hot"? What have you actually done with it? 

Why:

We want your authentic voice and AI-first signals.

Step 3: The Spark Interview (30 min ):

Us: Getting You (15 min): Motivations, challenges, SOUL alignment.

You: Getting Us (15 min): Ask anything. We'll talk role, salary expectations – no ambiguity.

Why:

Basic fit, communication, and clear expectations from the jump.

Step 4: The Impact Assignment (7 Days ):

Exactly what Udayan wrote

[

]

Thats the one. 

Why:

Rigorous test of thinking, AI application, and ownership.

Step 5: Assignment Review & Feedback (30 min ):

Walk us through your assignment. 

Why:

Deep dive into your brain, recognition for effort. BTW, Top submissions get a ₹2,000 voucher if you don't join.

Step 6: Last thing. In-Person Deep Dive (45 min ):

Final handshake. Cultural fit, long-term vision. 

Why:

Confirm fit, see where you fit in our movement.

Red Flags (Don't Apply If…)

"Strategy" means slides, not systems.

"Ownership" means tasks, not outcomes.

You need permission to move or hand-holding to think.

You want big-team safety over small-team impact.

One Last Thing

This role isn't about calendar coordination. This is about building an AI-powered marketing company that actually respects the customer, the brand, and the result. If that fires you up, let's go fix broken stuff.