Senior Digital Marketing Specialist

4 days ago

BTM Layout, Karnataka, India NextWave by Naik Full time ₹ 3,00,000 - ₹ 3,50,000 per year
  • Develop and execute comprehensive digital marketing strategies across multiple channels, including SEO, SEM, content marketing, social media, email marketing, and paid media.
  • Lead the creation and execution of paid search (PPC), display advertising, and social media ad campaigns (Facebook, LinkedIn, Instagram, etc.).
  • Optimize the website for SEO, driving organic traffic and improving search rankings.
  • Conduct in-depth analytics and reporting on digital marketing campaigns, providing actionable insights to stakeholders.
  • Analyze web traffic and digital marketing campaign performance using tools like Google Analytics, SEMrush, and others.
  • Collaborate with the creative team to develop engaging content that aligns with the company's brand and goals.
  • Develop and manage the content calendar for blog posts, social media updates, email campaigns, and other digital marketing assets.
  • Implement email marketing campaigns, including lead nurturing, automation, segmentation, and A/B testing.
  • Drive customer acquisition and retention through targeted and effective digital marketing campaigns.
  • Conduct market research to stay ahead of industry trends and competitor strategies.
  • Manage relationships with external agencies and vendors as needed.
  • Monitor and optimize digital campaigns to maximize ROI and achieve key performance indicators (KPIs).
  • Lead and mentor junior members of the marketing team, providing guidance and support.

Job Type: Full-time

Pay: ₹300, ₹350,000.00 per year

Benefits:

  • Cell phone reimbursement
  • Leave encashment
  • Paid time off

Work Location: In person

Expected Start Date: 21/03/2025

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