Assistant Brand Manager Marketing

2 weeks ago

Dehra Dūn, Uttarakhand, India Barsana Magic Full time ₹ 1,20,000 - ₹ 3,60,000 per year

Job Title:
Assistant Manager – Brand (Offline & Online Marketing)

Location:
Dehradun (Uttarakhand)

Industry:
FMCG

Position Summary:

We are looking for a
highly driven and creative Assistant Brand Manager
with strong FMCG expertise to plan and execute impactful marketing strategies across offline and online channels. This role requires
hands-on experience in agency coordination, influencer marketing, and digital campaign execution
, ensuring the brand's visibility, engagement, and growth.

Key Responsibilities

Brand Strategy & Planning

  • Support in the creation and execution of annual brand marketing plans covering
    ATL, BTL, and digital channels
    .
  • Maintain consistent brand identity and messaging across all platforms.
  • Conduct market research, track FMCG trends, and identify growth opportunities.

Offline Marketing (Traditional Channels)

  • Execute
    BTL & ATL campaigns
    including print, outdoor, radio, and in-store promotions.
  • Plan and manage
    product launches, trade promotions, dealer meets, and POS branding
    .
  • Partner with sales teams to design and roll out
    region-specific activation plans
    .

Online & Digital Marketing

  • Coordinate with
    digital marketing agencies
    for content creation, paid campaigns, SEO/SEM, email marketing, and website updates.
  • Develop and manage
    influencer marketing campaigns
    to boost reach, engagement, and conversions.
  • Oversee
    social media strategy, content calendar, and performance optimization
    across Facebook, Instagram, YouTube, LinkedIn, and Google Ads.

Agency & Vendor Coordination

  • Act as the primary liaison with
    creative agencies, media houses, influencer networks, and production vendors
    to ensure high-quality, timely deliverables.
  • Negotiate contracts, manage budgets, and track deliverables for agency-led campaigns.
  • Ensure agencies align with brand guidelines and campaign KPIs.

Analytics & Reporting

  • Monitor campaign performance using analytics tools and present actionable insights.
  • Track ROI for offline and online marketing activities.
  • Prepare monthly brand performance dashboards for management review.

Qualifications & Skills

  • Education:
    MBA/PGDM in Marketing or related field.
  • Experience:
    3–5 years in brand marketing within the FMCG sector.
  • Proven experience in
    agency coordination, influencer partnerships, and digital campaign management
    .
  • Strong understanding of
    FMCG product lifecycles, consumer behavior, and retail marketing
    .
  • Proficiency in MS Office, digital marketing tools (Google Analytics, Meta Ads, etc.), and project management tools.
  • Excellent communication, negotiation, and presentation skills.

Key Competencies:

  • Strategic thinking & creativity
  • Strong agency relationship management
  • Influencer & digital marketing expertise
  • Data-driven decision-making
  • Cross-functional collaboration

How to Apply

  • Send your updated resume to

with the subject line:
Application – Assistant Brand Manager
.

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