
Assistant Brand Manager Marketing
2 weeks ago
Job Title:
Assistant Manager – Brand (Offline & Online Marketing)
Location:
Dehradun (Uttarakhand)
Industry:
FMCG
Position Summary:
We are looking for a
highly driven and creative Assistant Brand Manager
with strong FMCG expertise to plan and execute impactful marketing strategies across offline and online channels. This role requires
hands-on experience in agency coordination, influencer marketing, and digital campaign execution
, ensuring the brand's visibility, engagement, and growth.
Key Responsibilities
Brand Strategy & Planning
- Support in the creation and execution of annual brand marketing plans covering
ATL, BTL, and digital channels
. - Maintain consistent brand identity and messaging across all platforms.
- Conduct market research, track FMCG trends, and identify growth opportunities.
Offline Marketing (Traditional Channels)
- Execute
BTL & ATL campaigns
including print, outdoor, radio, and in-store promotions. - Plan and manage
product launches, trade promotions, dealer meets, and POS branding
. - Partner with sales teams to design and roll out
region-specific activation plans
.
Online & Digital Marketing
- Coordinate with
digital marketing agencies
for content creation, paid campaigns, SEO/SEM, email marketing, and website updates. - Develop and manage
influencer marketing campaigns
to boost reach, engagement, and conversions. - Oversee
social media strategy, content calendar, and performance optimization
across Facebook, Instagram, YouTube, LinkedIn, and Google Ads.
Agency & Vendor Coordination
- Act as the primary liaison with
creative agencies, media houses, influencer networks, and production vendors
to ensure high-quality, timely deliverables. - Negotiate contracts, manage budgets, and track deliverables for agency-led campaigns.
- Ensure agencies align with brand guidelines and campaign KPIs.
Analytics & Reporting
- Monitor campaign performance using analytics tools and present actionable insights.
- Track ROI for offline and online marketing activities.
- Prepare monthly brand performance dashboards for management review.
Qualifications & Skills
- Education:
MBA/PGDM in Marketing or related field. - Experience:
3–5 years in brand marketing within the FMCG sector. - Proven experience in
agency coordination, influencer partnerships, and digital campaign management
. - Strong understanding of
FMCG product lifecycles, consumer behavior, and retail marketing
. - Proficiency in MS Office, digital marketing tools (Google Analytics, Meta Ads, etc.), and project management tools.
- Excellent communication, negotiation, and presentation skills.
Key Competencies:
- Strategic thinking & creativity
- Strong agency relationship management
- Influencer & digital marketing expertise
- Data-driven decision-making
- Cross-functional collaboration
How to Apply
- Send your updated resume to
with the subject line:
Application – Assistant Brand Manager
.
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