Assistant Brand Manager

2 weeks ago

Dehra Dūn, Uttarakhand, India Sanjeevani Agrofoods Pvt. Ltd. Full time ₹ 7,50,000 - ₹ 9,00,000 per year

We are looking for a dynamic and detail-oriented Assistant Brand Manager to support the brand team in driving growth, managing campaigns, and ensuring consistent brand presence across all channels.

Key Responsibilities

  • Brand Strategy & Planning
  • Assist in developing brand strategies, positioning, and messaging aligned with company objectives.
  • Support in annual/quarterly marketing planning, budget management, and reporting.
  • Campaign Management
  • Coordinate 360° marketing campaigns (digital, offline, BTL/ATL).
  • Work closely with agencies/vendors for creative development, media planning, and execution.
  • Track campaign performance and provide actionable insights.
  • Market Research & Analysis
  • Conduct market analysis, competitor benchmarking, and consumer insights gathering.
  • Monitor category trends and identify opportunities for brand growth.
  • Sales & Trade Support
  • Collaborate with sales teams for trade marketing initiatives and POS material creation.
  • Ensure brand visibility and consistency across retail touchpoints.
  • Digital & Influencer Marketing
  • Assist in managing digital campaigns, social media presence, influencer tie-ups, and content creation.
  • Track KPIs like engagement, reach, leads, and conversions.
  • Product Development & Innovation
  • Support new product launches – from ideation, packaging, and pricing to GTM execution.
  • Coordinate with cross-functional teams (R&D, supply chain, sales).
  • Reporting & MIS
  • Maintain dashboards on brand performance, sales impact, and campaign ROI.
  • Present monthly reports to management.

Job Type: Full-time

Pay: ₹65, ₹75,000.00 per month

Education:

  • Master's (Preferred)

Experience:

  • Branding,marketing, ecommerce: 4 years (Required)

Work Location: In person

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