Lead - UX Research

Mandatory :

- Strong Product Designer profile with Top / well-funded B2B SaaS or B2C products

- Mandatory (Experience 1) : Must have 2 YOE in hands-on Product Design works (UI, Visual design focused) for Top Products / startups

- Mandatory (Experience 2) : Must be very strong with Visual Designs and Design systems (Wireframing, Visual Designs & Design systems)

- Mandatory (Core Skill 1) : Proficiency in Figma and other modern design tools for interface and interaction design.

- Mandatory (Portfolio) : Must have strong Visual / Product Design works for Top B2C or B2B SaaS products

- Mandatory (Company) : Top / Well-Funded Product startups (B2C Products preferred)

Preferred

- Preferred (Education) : Design Education background (BDes / MDes)

Job Specific Criteria :

- CV Attachment is mandatory

- Portfolio is mandatory

We are looking for an experienced Lead UX Research / Analytics professional to drive the strategy, design, and continuous improvement of user experiences across both web and mobile platforms. This role blends design leadership, customer empathy, and data-driven decision-making to create products that are intuitive, beautiful, and measurable in impact.

The ideal candidate is a problem solver who thrives at the intersection of research, analytics, and visual design someone who can interpret user behavior, transform insights into design opportunities, and guide cross-functional teams toward delivering exceptional digital experiences.

Key Responsibilities :

1. Lead End-to-End Experience Design :

- Take full ownership of the design lifecycle from discovery and research to high-fidelity UI and delivery. Define and elevate the visual and experiential quality of key product areas. Collaborate with cross-functional partners to ensure user needs, business objectives, and technical feasibility align seamlessly in every release.

2. Translate Requirements into Clear, Impactful Interfaces :

- Work with product and engineering teams to interpret requirements, workflows, and user stories. Convert them into visually compelling, functional, and user-friendly designs. Your focus will be on delivering clarity, engagement, and emotional resonance through every interaction, page, and component.

3. Build and Maintain Scalable Design Systems :

- Develop and evolve scalable design systems and component libraries that promote consistency, reusability, and efficiency across products. Define core principles for typography, color, iconography, spacing, and motion design to create a unified visual identity that scales across devices and experiences.

4. Lead UX Research and Data-Driven Design :

- Own the research process from start to finish. Conduct usability testing, customer interviews, heuristic evaluations, and competitive benchmarking to understand user behavior and expectations. Pair qualitative insights with quantitative analytics (such as heatmaps, funnel analysis, and A/B testing) to guide and validate design decisions. Turn research findings into actionable design improvements that directly influence conversion, retention, and satisfaction.

5. Collaborate Across Teams :

Work closely with Product Managers, Engineers, Marketing, and Data teams to bring user experiences to life. Ensure that the intent behind every design decision is accurately translated during implementation. Conduct design reviews and usability audits to maintain pixel-perfect precision and overall quality throughout the development cycle.

6. Create High-Fidelity Mockups and Interactive Prototypes :

Design high-fidelity mockups, interactive prototypes, and motion studies that demonstrate both aesthetic excellence and usability. Visualize complex interactions through motion and micro-interactions to communicate flow and responsiveness effectively. Your prototypes should not only look good but feel right to use.

7. Document and Present Design Thinking :

Prepare detailed design case studies that showcase your problem-solving process from research insights and ideation to design iterations and final delivery. Communicate the rationale behind your design decisions clearly, showing how your work has led to measurable business or customer outcomes.

8. Contribute to the Brands Visual Identity :

Help define and evolve the products overall design language and visual identity. Ensure that every product interaction reflects the brands values of clarity, simplicity, and sophistication.

Ideal Candidate Profile :

Experience :

- 2 to 6 years of proven experience in Product Design, UX Research, or Visual Design, with a strong foundation in UI design and usability principles.

- Experience working in product-led, fast-growing technology environments either B2B SaaS or B2C digital products.

- Proven success in leveraging research insights and analytics to shape product decisions and improve key user metrics.

Portfolio :

Your portfolio should demonstrate :

- A strong command of visual design and interface aesthetics.

- End-to-end product case studies showcasing research, wireframes, prototypes, and final outcomes.

- Real-world examples of how design solutions have improved usability, engagement, or conversion.

- A thoughtful design process that communicates both creativity and analytical reasoning.

Technical Skills :

- Proficiency in Figma, with the ability to create reusable components and scalable design systems.

- Working knowledge of modern prototyping, collaboration, and analytics tools such as Maze, Hotjar, Lookback, Mixpanel, or Amplitude.

- Understanding of responsive design, accessibility guidelines, and interaction design principles.

- Comfort with using UX data including heatmaps, session recordings, and behavioral metrics to support design hypotheses.

Mindset and Attributes :

- A user-first designer who advocates for empathy, simplicity, and usability in every decision.

- A data-informed thinker who balances creative intuition with measurable outcomes.

- Excellent communicator capable of articulating design decisions clearly to both technical and non-technical audiences.

- Comfortable working independently in fast-paced, ambiguous startup environments where ownership and adaptability are key.

- Strong visual storytelling and presentation skills; you can make complex design decisions understandable and inspiring.

- Educational background in Design, Visual Communication, Human-Computer Interaction, Psychology, or a related field is preferred.

Passion :

You have a genuine passion for building scalable, elegant, and user-centric products. You care deeply about how design impacts real users, not just how it looks on screen. You seek to craft experiences that are as functional as they are delightful experiences that solve real problems, simplify complexity, and make users feel understood.