Sales Team Lead – Field Sales

Job Title:
Sales Team Lead – Field Sales | Booking Genie (SaaS Division of Digient Technologies)

Reporting To:
Chief Business Officer (CBO) / Head of Sales

Company:
Digient Technologies Private Limited

Job Type:
Full-Time

Location Base:
Chennai (On-site)

Territory Coverage:
Assigned city zone (Chennai)

About Digient Technologies – SaaS Division

Digient Technologies is a 17+ year old technology company with deep expertise in building scalable, product-driven B2B platforms. While we are well-known for our work in online gaming and enterprise solutions, we are now expanding into new-age SaaS products through our dedicated SaaS division.

Booking Genie
is one of our flagship SaaS products — designed for the salon and wellness industry. It enables local businesses to digitize their appointment bookings, improve customer retention, and streamline daily operations.

If you're excited about building something from the ground up — while backed by the stability and legacy of an established tech company — this opportunity is for you.

About the Role:

We're looking for a hands-on Territory Team Lead to drive salon onboarding for Booking Genie, a SaaS platform for salon digitization. You'll manage a small team of field reps, ensure daily visits and demos happen, and own conversions within your assigned area.

This is a ground-up leadership role ideal for someone ready to grow into a future Area Sales Manager.

Key Responsibilities:

• Manage and guide 5–10 Field Sales Executives (FSEs)
• Ensure daily salon visits, demo execution, and app conversions
• Coach FSEs in the field through ride-alongs and daily huddles
• Monitor CRM entries and follow-ups for your territory
• Handle local salon objections and escalate product issues
• Report daily progress to Sales Head / CBO

Who We're Looking For:

• Sales Team Lead with 2 to 4 years of proven experience in team handling and field sales(e.g., Telecom, Fintech, FMCG, D2C)
• Team Handling: Previously managed 2–10 field reps
• Language: Fluent in Tamil, functional English
• Mindset: Hustler, field-driven, proactive with local knowledge
• Tech Comfort: Basic use of CRM apps, WhatsApp, Google Sheets

Performance Metrics:

• Each FSE is expected to complete 200+ salon demos/month
• Team target: 600–1,000 demos/month (based on team size)
• CRM hygiene & follow-ups
• Daily field reporting
• Monthly conversion targets
• New FSE ramp-up within 5 days

What We Expect Beyond the JD – Booking Genie | Territory Team Lead

In addition to fulfilling the responsibilities outlined in the official Job Description (JD), we are specifically looking for candidates who can take ownership of team building and market confidence. Below are the non-negotiable expectations that go beyond the JD.

1. FSE Team Building Ownership

The selected Team Lead must commit to onboarding a minimum of 5 Field Sales Executives (FSEs) on or before his date of joining. These may be from the candidate's existing network or recruited locally. The candidate is also expected to outline a clear plan for scaling the FSE count in line with traction and territory growth.

2. Product Confidence & Pricing Commitment

We expect the candidate to fully understand and believe in the Booking Genie product and its pricing model. The candidate should be confident pitching the product to salons and handling objections without deflecting blame to pricing or market resistance.

3. No Dependency Mindset

This is a leadership role. Candidates must demonstrate a proactive approach. We are not looking for someone who waits for HR or others to build their team or overcome field challenges. Ownership, accountability, and hustle are core traits for success in this role.