Email Marketing Executive
20 hours ago
Job Title: Email Marketing Executive
Location:
Coimbatore (On-site)
Experience:
4+ Years
Job Type:
Full-time
Salary:
₹4,00,000 – ₹8,00,000 per year
Job Overview
We're seeking an experienced
Email Marketing Executive
to join our dynamic team in Coimbatore. If you're passionate about creating high-impact email campaigns, leveraging automation, and driving audience engagement through expert content, this is the role for you
Key Responsibilities
- Plan, design, and execute email marketing campaigns across multiple brands.
- Create personalized and engaging email content to boost conversions.
- Analyze campaign performance and optimize strategies using data-driven insights.
- Enhance automation and trigger journeys with AI tools and personalization techniques.
- Develop and implement new email templates (e.g., property roundups, agent updates, referrals).
- Maintain email marketing calendar and ensure timely delivery of campaigns.
- Ensure compliance with GDPR and other email marketing best practices.
- Provide weekly, monthly, and quarterly performance reports.
Key Deliverables
- Send at least
3 emails per brand per week
. - Execute bi-weekly
Instant Valuation Tool (IVT)
emails and quarterly valuation campaigns. - Implement
mortgage anniversary
and
e-zine trigger
emails. - Build
3 new automated email sequences per brand
to improve customer journeys. - Use AI tools for content efficiency and personalization.
Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 3+ years in email marketing or digital communications.
- Expertise in email platforms, automation tools, and performance tracking.
- Strong copywriting, A/B testing, and segmentation skills.
- Familiarity with GDPR compliance and deliverability best practices.
- Fluent in English with strong communication skills
Interested candidates can apply by sending their resume to
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