Performance Marketing Executive

About Lokal:

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to:

• Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility.
• Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities.
• GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more).
• Dostt – Make new friends through voice chats, games, and real, authentic conversations.
• Eaze – A safe space to explore emotional well-being via community-driven support.
• AstroLokal – Instant access to trusted astrologers through audio and chat.
• Sahi Jobs – Building India's most trusted job marketplace for blue and grey-collar workers. We ensure every job comes from a verified employer, giving seekers dignity, security, and real opportunities to grow.
• And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.

About the Team:

The Marketing Team at Lokal drives user growth, brand awareness, and monetization by crafting campaigns tailored for Bharat's diverse audiences. We blend performance marketing, regional storytelling, and partner collaborations to amplify Lokal's reach and impact — ensuring every campaign connects authentically with our users while fuelling business growth.

Role Overview:

We're looking for a creative-first Performance Marketing Executive  who can think like content marketers and execute like campaign managers.

This role is at the intersection of creative storytelling and marketing operations. While your daily work will involve uploading and optimizing ad campaigns, the mindset we're hiring for is creative curiosity — people who can spot trends, think in hooks, understand audience psychology, and contribute to creative decisions.

You'll work closely with Copywriters, Video Editors, and Marketing Leads to ensure our ad campaigns go live with quality, speed, and purpose.

Responsibilities:

• Collaborate with copywriters and video editors to get ad creatives finalized on time.
• Upload, launch, and monitor campaigns on Meta, Google, and other ad platforms.
• Track daily performance, optimize spends, and ensure campaign uptime.
• Conduct weekly retro calls with creative teams to share insights on winning ads.
• Coordinate with internal teams and agencies to meet creative delivery timelines.
• Contribute to creative brainstorming sessions and campaign ideas.
• Maintain and update performance dashboards, ensuring data accuracy.
• Identify trends, hooks, and formats that are working well across platforms.

• Creative-first mindset: You think in stories, visuals, and ideas that connect with people.

• Content background: Experience in social media marketing, content creation, or digital storytelling.

• Strong understanding of short-form video content, engagement psychology, and ad hooks.
• Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
• Basic familiarity with Meta Ads Manager or other ad platforms (training will be provided).

• Ability to work in fast-moving teams and adapt quickly to feedback.

• Strong communication skills in English and Telugu / Tamil and Malayalam / Kannada / Hindi (Read, Write, Speak).

Preferred Background:

• 1–3 years of experience in Content Marketing, Social Media Management, or Digital Advertising.
• Hands-on experience creating or managing digital content (Instagram, YouTube, or TikTok-style short-form preferred).
• Strong writing, visual thinking, or storytelling skills.
• Bonus if you've worked in performance marketing, influencer campaigns, or brand content before.

Why This Role is Unique?

• You'll be part of a creative-first performance marketing team, not a traditional operations desk.
• You'll learn the entire lifecycle of ad creation — from idea to campaign delivery to performance feedback.
• You'll work on vernacular-first brands reaching millions across India.
• You'll get exposure to both creative strategy and data-backed performance marketing.

Why Join Us?

We're scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you'll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.