Performance Marketing Executive

2 weeks ago

Bengaluru, Karnataka, India DesignBoxed Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Position: Performance Marketing Executive

We are looking for a data-driven Performance Marketing Executive to lead and execute high-impact paid media

campaigns across digital platforms. This role is responsible for driving customer acquisition, retention, and

revenue growth through strategic use of advertising tools, performance analysis, and cross-functional collaboration.

Key Responsibilities:-

Campaign Management

  • Plan, execute, and optimize full-funnel advertising campaigns across Google Ads, Meta Ads, and other

digital platforms

  • Perform daily account management, bid adjustments, and audience targeting to improve campaign

efficiency

Strategy Development

  • Develop scalable paid media strategies to drive high-quality traffic, brand awareness, and lead generation
  • Continuously test and refine ads, keywords, creatives, and landing pages for improved performance

Performance Analysis & Optimization

  • Monitor and analyze campaign performance using KPIs like CPA, CPL, VCR, and ROI
  • Generate weekly/monthly reports with actionable insights to refine campaign strategies

Budget Management

  • Manage and allocate advertising budgets to maximize return on investment
  • Monitor spend, adjust bids, and reallocate resources based on performance data

Collaboration

  • Work closely with design, content, and product teams to develop high-performing creatives and landing

pages

  • Align with the SEO team to create integrated strategies across organic and paid channels

Required Qualifications

Education

Bachelor's degree in Marketing, Business, or a related field

Experience:-

  • Minimum 2 years of hands-on experience in Performance Marketing
  • Proven expertise in managing Google Ads (Search, Shopping), Meta Ads, and programmatic platforms

(DSPs, SSPs, RTB, etc)

  • Experience optimizing campaigns across e-commerce platforms and setting up virtual shops (e.g.,

Facebook Commerce Manager, Instagram Shopping)

  • Familiarity with ad servers such as Google Ad Manager and Meta Business Suite

Skills & Tools

Technical Proficiency

  • Google Ads, Meta Ads, Google Analytics
  • Facebook Ad Manager, Google Tag Manager
  • Programmatic ad platforms
  • MS Excel, PowerPoint, bid management tools

Analytical & Strategic Thinking

  • Strong grasp of data analysis, audience segmentation, and funnel optimization
  • Ability to interpret performance metrics and translate them into growth strategies

Certifications (Preferred)

  • Google Ads Certification
  • Meta/Facebook Blueprint Certification

Key Skill

PPC | Google Analytics | Campaign Management | Brand Awareness | Market Research | Account

Optimization | SEM | Budgeting | Bid Management | SEO | Performance Reporting

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