Senior Media Planner

2 weeks ago

Greater Bengaluru Area, India Pixis Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Job Description: Sr. Media Planner

Work Mode: Hybrid/Remote

Role Overview

We are seeking an experienced
Media Planne
r with proven expertise across
DV360, Meta (Facebook/Instagram), and Google Video (YouTube
) campaigns. This role is central to translating client briefs into actionable media strategies, evaluating the feasibility of proposed plans, and giving a clear
go/no-go recommendatio
n before execution. The Media Planner ensures that campaigns are strategically sound, flawlessly executed, and reported with transparency. The role requires close collaboration with Client Services (CSS) & Execution to consistently deliver client objectives

Key Responsibilities

1. Briefing & Evaluation

  • Review incoming client media briefs (budget, KPIs, audience, targeting, timelines
  • Evaluate proposed client pla
    ns to confirm if they are feasible, optimized, and aligned with objective
  • Provide a clea
    r "go/no-go" recommendati
    on with rationale
  • Translate approved briefs into structured cross-platform media plan

2. Campaign Strategy & Set up

  • Develop detailed media plans across digital channels, with strong focus on:

  • DV360 (Google Display & Video 36
    0) – programmatic display and video

  • Meta Ads Manag
    er – Facebook & Instagram paid social campaign
  • Google Ads (YouTube Video campaign
    s) – video-first planning and targetin

  • Google search, Display & P-Max

  • Ensure all plans follow internal templates, pacing rules, and best practices

  • Partner with the Execution team to hand off approved plans for activation

3. Maker-Checker & QA

  • Collaborate with Execution and CSS teams to validate campaign setup (budgets, pacing, targeting, QA, tracking
  • Conduct pre-launch QA acros
    s DV360, Meta, and YouTu
    be to minimize risks and prevent escalations

4. Monitoring & Optimization Support

  • Track campaign performance across DV360, Meta, and YouTube dashboards
  • Partner with CSS for daily scrums to flag risks, recommend optimizations, and ensure proactive client updates

5. Reporting & Insights

  • Support structured weekly updates and standardized End-of-Campaign reports
  • Use cross-platform reporting (DV360, Meta, Google Ads) to analyze performance and generate insights
  • Feed learnings into future planning cycles to improve efficiency and ROI

Qualification

  • Bachelor's degree in Marketing, Advertising, Communications, or related field
  • Minimum 4 years of experie
    nce in digital media planning/buying wi
    th hands-on expertise in DV360, Meta Ads, and Google Video campaigns and team handling exp.
  • Strong understanding of performance marketing KPIs (CPL, CPA, ROI, CTR, CPM, CPC)
  • Proficiency in DV360, Meta Ads Manager, Google Ads (YouTube), and other digital platforms.
  • Proficiency in DV360, Google YT & Meta reach planner & Forecasting.
  • Advanced Excel/Google Sheets skills; familiarity with dashboard/reporting tools is a plus.
  • Excellent attention to detail, analytical and problem-solving skills.
  • Strong communication skills for both internal stakeholders and client-facing interactions.

Key Competencies

  • Expertise
    in DV360, Meta, and Google Video campaign planning, QA, and optimization.
  • Ability
    to critically evaluate proposed client plans and provide go/no-go recommendations.
  • Structured, analytical thinker who can simplify complex data into actionable insights.
  • Strong stakeholder management and cross-functional collaboration.
  • Proactive mindset: anticipates risks, identifies opportunities, and proposes solutions.
  • Ability to thrive in a fast-paced, high-volume environment.

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