Media Planner
22 hours ago
Job Description: Media Planner
Position: Media Planner
Job Location: Bangalore
Role Overview
We are seeking an experienced Media Planner with proven expertise across DV360, Meta
(Facebook/Instagram), and Google Video (YouTube) campaigns. This role is central to
translating client briefs into actionable media strategies, evaluating the feasibility of proposed
plans, and giving a clear go/no-go recommendation before execution. The Media Planner
ensures that campaigns are strategically sound, flawlessly executed, and reported with
transparency. The role requires close collaboration with Client Services (CSS) & Execution to
consistently deliver client objectives.
Key Responsibilities
- Briefing & Evaluation
● Review incoming client media briefs (budget, KPIs, audience, targeting, timelines).
● Evaluate proposed client plans to confirm if they are feasible, optimized, and aligned
with objectives.
● Provide a clear "go/no-go" recommendation with rationale.
● Translate approved briefs into structured cross-platform media plans.
- Campaign Strategy & Setup
● Develop detailed media plans across digital channels, with strong focus on:
○ DV360 (Google Display & Video 360) – programmatic display and video.
○ Meta Ads Manager – Facebook & Instagram paid social campaigns.
○ Google Ads (YouTube Video campaigns) – video-first planning and targeting.
○ Google search , Display & P-Max
● Ensure all plans follow internal templates, pacing rules, and best practices.
● Partner with the Execution team to hand off approved plans for activation.
- Maker-Checker & QA
● Collaborate with Execution and CSS teams to validate campaign setup (budgets, pacing,
targeting, QA, tracking).
● Conduct pre-launch QA across DV360, Meta, and YouTube to minimize risks and
prevent escalations.
- Monitoring & Optimization Support
● Track campaign performance across DV360, Meta, and YouTube dashboards.
● Partner with CSS for daily scrums to flag risks, recommend optimizations, and ensure
proactive client updates.
- Reporting & Insights
● Support structured weekly updates and standardized End-of-Campaign reports.
● Use cross-platform reporting (DV360, Meta, Google Ads) to analyze performance and
generate insights.
● Feed learnings into future planning cycles to improve efficiency and ROI.
Qualifications
● Bachelor's degree in Marketing, Advertising, Communications, or related field.
● Minimum 4 years of experience in digital media planning/buying with hands-on
expertise in DV360, Meta Ads, and Google Video campaigns.
● Strong understanding of performance marketing KPIs (CPL, CPA, ROI, CTR, CPM,
CPC).
● Proficiency in DV360, Meta Ads Manager, Google Ads (YouTube), and other digital
platforms.
Proficiency in DV360 , Google YT & Meta reach planner & Forecasting.
● Advanced Excel/Google Sheets skills; familiarity with dashboard/reporting tools is a plus.
● Excellent attention to detail, analytical and problem-solving skills.
● Strong communication skills for both internal stakeholders and client-facing interactions.
Key Competencies
● Expertise in DV360, Meta, and Google Video campaign planning, QA, and
optimization.
● Ability to critically evaluate proposed client plans and provide go/no-go
recommendations.
● Structured, analytical thinker who can simplify complex data into actionable insights.
● Strong stakeholder management and cross-functional collaboration.
● Proactive mindset: anticipates risks, identifies opportunities, and proposes solutions.
● Ability to thrive in a fast-paced, high-volume environment.
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