Senior Media Planner

Job Description: Media Planner

Position: Media Planner

Job Location: Bangalore

Role Overview

We are seeking an experienced Media Planner with proven expertise across DV360, Meta

(Facebook/Instagram), and Google Video (YouTube) campaigns. This role is central to

translating client briefs into actionable media strategies, evaluating the feasibility of proposed

plans, and giving a clear go/no-go recommendation before execution. The Media Planner

ensures that campaigns are strategically sound, flawlessly executed, and reported with

transparency. The role requires close collaboration with Client Services (CSS) & Execution to

consistently deliver client objectives.

Key Responsibilities

1. Briefing & Evaluation

● Review incoming client media briefs (budget, KPIs, audience, targeting, timelines).

● Evaluate proposed client plans to confirm if they are feasible, optimized, and aligned

with objectives.

● Provide a clear "go/no-go" recommendation with rationale.

● Translate approved briefs into structured cross-platform media plans.

2. Campaign Strategy & Setup

● Develop detailed media plans across digital channels, with strong focus on:

○ DV360 (Google Display & Video 360) – programmatic display and video.

○ Meta Ads Manager – Facebook & Instagram paid social campaigns.

○ Google Ads (YouTube Video campaigns) – video-first planning and targeting.

○ Google search , Display & P-Max

● Ensure all plans follow internal templates, pacing rules, and best practices.

● Partner with the Execution team to hand off approved plans for activation.

3. Maker-Checker & QA

● Collaborate with Execution and CSS teams to validate campaign setup (budgets, pacing,

targeting, QA, tracking).

● Conduct pre-launch QA across DV360, Meta, and YouTube to minimize risks and

prevent escalations.

4. Monitoring & Optimization Support

● Track campaign performance across DV360, Meta, and YouTube dashboards.

● Partner with CSS for daily scrums to flag risks, recommend optimizations, and ensure

proactive client updates.

5. Reporting & Insights

● Support structured weekly updates and standardized End-of-Campaign reports.

● Use cross-platform reporting (DV360, Meta, Google Ads) to analyze performance and

generate insights.

● Feed learnings into future planning cycles to improve efficiency and ROI.

Qualifications

● Bachelor's degree in Marketing, Advertising, Communications, or related field.

● Minimum 4 years of experience in digital media planning/buying with hands-on

expertise in DV360, Meta Ads, and Google Video campaigns.

● Strong understanding of performance marketing KPIs (CPL, CPA, ROI, CTR, CPM,

CPC).

● Proficiency in DV360, Meta Ads Manager, Google Ads (YouTube), and other digital

platforms.

Proficiency in DV360 , Google YT & Meta reach planner & Forecasting.

● Advanced Excel/Google Sheets skills; familiarity with dashboard/reporting tools is a plus.

● Excellent attention to detail, analytical and problem-solving skills.

● Strong communication skills for both internal stakeholders and client-facing interactions.

Key Competencies

● Expertise in DV360, Meta, and Google Video campaign planning, QA, and

optimization.

● Ability to critically evaluate proposed client plans and provide go/no-go

recommendations.

● Structured, analytical thinker who can simplify complex data into actionable insights.

● Strong stakeholder management and cross-functional collaboration.

● Proactive mindset: anticipates risks, identifies opportunities, and proposes solutions.

● Ability to thrive in a fast-paced, high-volume environment.