Senior Manager – Influencer Management

4 days ago

Gurgaon, Haryana, India MAISON D' AURAINE Full time

Company Description

Maison D' Auraine is a global conglomerate renowned for its premium brands in hair, beauty, and personal care, founded in 2014. Recognized for our revolutionary product lines, such as the world's largest keratin-based hair care brand GKHair, we utilize patented ingredients and cutting-edge research. With over 500,000 satisfied customers worldwide, our innovative marketing strategies and round-the-clock support have solidified our leadership in the industry. Through our state-of-the-art R&D center in Ireland, and international branches in Dubai and Hong Kong, we remain committed to sustainable business practices and the advancement of hairdressing and beauty standards.

Job Summary

The 
Senior Manager – Influencer Management & Content Strategy
 will lead the 
end-to-end creator partnerships ecosystem
, driving 
campaign performance, content strategy, and ROI-led influencer collaborations.

The role requires a strategic thinker who deeply understands 
social media trends, content performance analytics, creator economics, negotiation strategies, and viral content creation frameworks.

They will work closely with 
brand, product, growth, social media, PR, and performance marketing teams
, ensuring that influencer campaigns contribute directly to 
brand equity, conversions, and measurable business impact.

Key Responsibilities

1. Influencer & Creator Ecosystem Leadership

  • Develop and execute the 
    overall influencer partnership strategy
     (macro, micro, nano, niche creators).
  • Manage 
    creator identification, evaluation, negotiations, contracts, deliverables, pricing models
    .
  • Build strong long-term relationships and 
    create high-impact recurring collaborations.
  • Leverage 
    AI & data-driven insights (internal platform / industry tools)
     to identify high-performing creators.

2. Content Strategy & Creative Leadership

  • Drive 
    platform-wise content direction (IG, YT, LinkedIn, X/Twitter, Snapchat, Tiktok where applicable).
  • Build 
    creative briefs, storytelling frameworks, and viral hook strategies
    .
  • Guide influencers on 
    on-brand, high-conversion content
     and trend alignment.
  • Activate 
    brand ambassadors & advocacy programs.

3. Campaign Planning & ROI Tracking

  • Plan & execute influencer-led 
    product launches, campaigns, events & integrated brand activities
    .
  • Align KPIs to 
    CAC, ROI, conversions, reach, engagement, retention & brand recall
    .
  • Analyze content performance and 
    run A/B optimizations
    .
  • Coordinate with performance marketing to 
    link content to numbers.

4. Budget & Compliance

  • Develop and 
    own the annual influencer budget and overall content strategy.


Required Experience & Skills

Must-Have

  • 5-6 years of experience in influencer/content marketing
  • Proven high-ROI influencer campaign execution
  • Strong knowledge of Instagram, YouTube, creator economy
  • Content storytelling & trend expertise
  • Negotiation & relationship building
  • Excellent writing & brief creation skills

Advanced/ Preferred

  • Beauty, fashion, lifestyle, or tech sector exp
  • Performance-linked influencer strategies
  • Worked with global creators/cross-border collaborations
  • AI-led creator research or content tools
  • Creator-led events & affiliate models
  • Experience scaling creator communities

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