Digital Marketing Manager

3 days ago

Surat, Gujarat, India cef665e1-9764-46ca-a2ce-715f16ce31a5 Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Responsibilities

  • Campaign management: Developing, executing, and handling paid marketing campaigns along with the platforms like Google Ads, social media (Facebook, LinkedIn), and programmatic advertising.
  • Performance analysis: Evaluating campaign performance with the help of Google Analytics tools for metric tracking, trend identification, and finding areas for improvement.
  • Optimisation: Actively refining campaigns through performance data-driven decisions from bids, targets, budgets, and ad creatives to increase ROI and decrease the cost per acquisition (CPA).
  • Strategy and planning: Crafting and implementing performance marketing plans, media planning, and KPI setting.
  • A/B testing: Creating and running A/B tests on advertisement copy, creatives, and landing pages to increase efficiency and conversion rates.
  • Reporting: Generating and delivering performance reports and dashboards to the stakeholders, simplifying complex analysis and outcomes.
  • Collaboration: Cooperate with the cross-functional teams, like creative, web, and sales, to maintain brand consistency and achieve marketing goals.
  • Market research: Perform market research to pinpoint new advertising channels and target demographics.

Requirements

  • Very good analytical and quantitative skills.
  • Knowledge of digital advertising platforms (e. g., Google Ads, Meta Ads Manager).
  • Experience with web analytics tools (e. g., Google Analytics).
  • Awareness of different digital marketing channels (e. g., SEM, SEO, social media, email).
  • Being driven by data when making decisions.
  • Great communication and reporting skills.

This job was posted by Tahir Marfani from SEO Professionals.

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