Digital Marketing Manager

18 hours ago


Surat, Gujarat, India Identixweb Limited Full time ₹ 60,00,000 - ₹ 1,20,00,000 per year

About the Role

We are looking for a Digital Marketing Manager to lead end-to-end marketing for
SaaS products

serving
domestic and international clients

. This role suits both
product companies

where multiple SaaS products  are managed.

Key Responsibilities

  • Plan and execute digital marketing strategies for SaaS products in India and global markets.
  • Own multiple channels: PPC, SEO, Social Media, Email Marketing, whatsapp campaign, Marketing Automation and product and company branding.
  • Design and manage marketing funnels to drive trials, demos and paid conversions.
  • Coordinate with internal teams (sales, support, product, tech, content, design) and clients (for service companies).
  • Monitor KPIs such as traffic, leads, MQLs, SQLs, CAC, LTV and campaign ROI.
  • Manage and guide internal team members or external agencies/freelancers.
  • Prepare monthly and quarterly marketing performance reports and growth plans.
  • Stay updated with SaaS marketing trends and tools used globally.

Skills & Requirements

  • 8+ years of experience in Digital Marketing.
  • Strong experience in
    SaaS marketing

(domestic and/or international).
- Hands-on knowledge of SEO, PPC, social media, email marketing and analytics.
- Experience working either with a SaaS product company or a digital agency/service company handling SaaS clients.
- Strong communication, stakeholder management and team leadership skills.



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