Sales & Marketing Manager

1 day ago

Anand, Gujarat, India Gujju's Swad Sangam Full time ₹ 3,60,000 - ₹ 5,40,000 per year

To develop, plan, and execute sales and marketing strategies that drive revenue growth, expand market presence, and enhance brand visibility in the FMCG sector.

Key Responsibilities: Sales Management

  • Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
  • Identify and develop new business opportunities in retail, wholesale, and modern trade channels.
  • Build and manage strong distributor/dealer/retailer networks to ensure market penetration.
  • Monitor sales performance, analyze data, and prepare reports on sales trends and forecasts.
  • Negotiate and close key accounts and maintain long-term relationships with clients.
  • Ensure proper product placement, availability, and visibility across markets.
  • Monitor the tasks of Field Sales Executive team, Improve their performance by guiding & motivation.

Marketing Management

  • Plan and execute marketing campaigns (offline & digital) to promote products and increase market share.
  • Conduct competitor analysis, market research, and consumer behavior studies to design effective strategies.
  • Manage branding, promotions, events, and product launches.
  • Work with the creative team to design marketing materials (brochures, digital ads, packaging ideas, etc.).
  • Manage marketing budgets and track ROI for campaigns.

Team & Coordination

  • Lead, train, and motivate sales & marketing executives to achieve business goals.
  • Coordinate with production, logistics, and finance teams to ensure smooth supply and order fulfillment.
  • Collaborate with management for product pricing, schemes, and promotional offers.

Key Skills & Competencies:

  • Strong knowledge of FMCG sales channels (retail, wholesale, modern trade, online).
  • Excellent negotiation, communication, and interpersonal skills.
  • Data-driven with strong analytical and problem-solving skills.
  • Leadership qualities with experience in managing teams.
  • Creative mindset with knowledge of digital & traditional marketing trends.

Qualifications & Experience:

  • Bachelor's/Master's degree in Marketing, Business Administration, or related field.
  • 8-10 years of experience in Sales & Marketing within the FMCG industry.
  • Proven track record of achieving sales targets and managing marketing campaigns.
  • Proficiency in MS Office, CRM tools, and digital marketing platforms.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Internet reimbursement
  • Paid sick time

Work Location: In person

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