Marketing Manager
19 hours ago
Marketing Manager – Full-Stack, Hands-On
Vadodara
Full-Time | Experience: 10–15 years
Company:
& 22North
About the Role
We're hiring a
Marketing Manager who's hands-on, full-stack, and outcome-driven.
This is not a strategy-only or oversight role. You'll
write the content, build the decks, generate the videos and get the leads
— end to end.
Once you've set the foundation — messaging, visual identity, and lead engines — you can engage freelancers and agencies to scale. But
first, you'll own it yourself.
We're building two high-growth brands:
– Automation for customer conversations in BFSI & Travel
22North
– Airline Tech for notifications, boarding, and disruptions
What You'll Do
Content Marketing
- Create compelling content: videos, demos, blogs, website content, decks, case studies, emailers, LinkedIn posts
- Create quality assets that will enable the commercial team to close and upsell/cross-sell better
- Build product messaging aligned to audience pain points
Competitive Research
- Study market trends and competitors across CPaaS, BFSI Tech, and Aviation Tech
- Build positioning documents, comparison tables, and insight decks
- Feed findings into content and campaign strategies
Design (Execution-level)
- Use Canva/Figma to create presentations, social graphics, banners, and brochures
- Ensure all visuals follow a consistent and modern brand language
- Develop and manage lightweight design systems and templates
Digital Marketing
- Run and manage campaigns across Google, LinkedIn, Meta
- Execute and optimize lead generation, remarketing, and nurturing
- Measure CPL, conversion rates, and engagement — and iterate constantly
What We're Looking For
- 10–15 years of experience in
B2B marketing
— SaaS, BFSI, Tech, or Aviation preferred - Proficiency in content, digital, and basic graphic tools (Canva / Figma, Google Ads, Meta Ads, Mailchimp / HubSpot, LinkedIn Campaign Manager)
- Excellent copywriting skills with a strategic mind and execution muscle
- Comfortable owning the full funnel from visibility → engagement → leads
- Growth mindset with willingness to build, hustle, and then scale via external support
What You Get
- Autonomy to build marketing from the ground up
- Direct access to founders and leadership
- Opportunity to shape the brand voice across multiple geographies
- Freedom to bring in freelancers/agencies after you've built the initial systems
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