Marketing Manager

2 weeks ago

Vadodara, Gujarat, India phonon, automating outcomes Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Marketing Manager – Full-Stack, Hands-On

Vadodara

Full-Time | Experience: 10–15 years

Company:
& 22North

About the Role

We're hiring a
Marketing Manager who's hands-on, full-stack, and outcome-driven.

This is not a strategy-only or oversight role. You'll
write the content, build the decks, generate the videos and get the leads
— end to end.

Once you've set the foundation — messaging, visual identity, and lead engines — you can engage freelancers and agencies to scale. But
first, you'll own it yourself.

We're building two high-growth brands:



– Automation for customer conversations in BFSI & Travel


22North
– Airline Tech for notifications, boarding, and disruptions

What You'll Do

Content Marketing

  • Create compelling content: videos, demos, blogs, website content, decks, case studies, emailers, LinkedIn posts
  • Create quality assets that will enable the commercial team to close and upsell/cross-sell better
  • Build product messaging aligned to audience pain points

Competitive Research

  • Study market trends and competitors across CPaaS, BFSI Tech, and Aviation Tech
  • Build positioning documents, comparison tables, and insight decks
  • Feed findings into content and campaign strategies

Design (Execution-level)

  • Use Canva/Figma to create presentations, social graphics, banners, and brochures
  • Ensure all visuals follow a consistent and modern brand language
  • Develop and manage lightweight design systems and templates

Digital Marketing

  • Run and manage campaigns across Google, LinkedIn, Meta
  • Execute and optimize lead generation, remarketing, and nurturing
  • Measure CPL, conversion rates, and engagement — and iterate constantly

What We're Looking For

  • 10–15 years of experience in
    B2B marketing
    — SaaS, BFSI, Tech, or Aviation preferred
  • Proficiency in content, digital, and basic graphic tools (Canva / Figma, Google Ads, Meta Ads, Mailchimp / HubSpot, LinkedIn Campaign Manager)
  • Excellent copywriting skills with a strategic mind and execution muscle
  • Comfortable owning the full funnel from visibility → engagement → leads
  • Growth mindset with willingness to build, hustle, and then scale via external support

What You Get

  • Autonomy to build marketing from the ground up
  • Direct access to founders and leadership
  • Opportunity to shape the brand voice across multiple geographies
  • Freedom to bring in freelancers/agencies after you've built the initial systems

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