Performance Marketing Head

4 days ago

Remote, India KajKarma Innovations Private Limited Full time ₹ 24,00,000 per year

About Kajkarma Innovations Private Limited

Kajkarma Innovations Pvt. Ltd. is a full-service technology and marketing company offering website development, custom software, AI-powered solutions, digital marketing, and social media growth.

We work with global clients across startups, MSMEs, eCommerce, healthcare, education, and service-based businesses — helping them grow with technology and data-driven marketing.

We are now looking for a Performance Marketing Head (Ads Manager) to lead paid campaigns for multiple client brands and drive measurable ROI.

Role Overview

As the Performance Marketing Head, you will be responsible for planning, executing, and optimizing high-performance ad campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn for Kajkarma's clients.

You'll work closely with the creative and analytics teams to design data-backed strategies that boost traffic, leads, and sales.

Key Responsibilities

  • Plan, create, and manage paid campaigns across Google, Meta, YouTube, and LinkedIn.
  • Define and track key campaign metrics (CPC, CTR, CPA, ROAS).
  • Manage daily budgets and allocate spending efficiently across multiple clients.
  • Conduct A/B testing on creatives, landing pages, and ad copies.
  • Monitor conversion funnels and implement performance optimization strategies.
  • Coordinate with designers and content teams for ad visuals and messaging.
  • Analyze campaign performance and generate weekly/monthly reports.
  • Identify audience segments and create remarketing & lookalike audiences.
  • Stay updated with the latest ad platform trends, policies, and tools.
  • Train and guide junior media buyers or interns when required.

Required Skills & Qualifications

  • 3+ years of proven experience in paid marketing (agency or client-side).
  • Strong expertise in Google Ads, Meta Ads, YouTube Ads, and LinkedIn Campaign Manager.
  • Proficient with Google Analytics 4, Tag Manager, Looker Studio, and tracking pixels.
  • Deep understanding of campaign optimization, targeting, and bidding strategies.
  • Strong analytical and reporting skills with attention to ROI and data accuracy.
  • Ability to manage multiple campaigns and clients simultaneously.
  • Creative and strategic thinker with problem-solving mindset.

Job Type: Full-time

Pay: ₹1,000, ₹2,400,000.00 per year

Benefits:

  • Work from home

Work Location: Remote

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