Digital Content Writer

2 days ago

Bengaluru, Karnataka, India Infosys Full time ₹ 3,00,000 - ₹ 9,00,000 per year

Digital Content Writer (Copy Resource)

- Proven experience in content writing, copywriting, or marketing communications. - Strong command of English with excellent writing, editing, and proofreading skills. - Familiarity with RFX documentation and B2B marketing content. - Experience using Generative AI tools for content creation is a plus. - Ability to work collaboratively in cross-functional teams. - Strong storytelling skills with an eye for detail and tone. - Bachelor's degree in Communications, Marketing, Journalism, English, or a related field. - Experience in IT services, consulting, or digital transformation domains. - Exposure to multimedia content development (video scripts, interactive decks). Key Responsibilities: Marketing & Sales Content: Develop short-form, high-impact marketing copy for RFX responses (RFPs, RFIs), sales decks, and campaign materials. Tailor messaging to resonate with diverse client personas and industry verticals. Creative Collaboration: Participate in brainstorming sessions to shape messaging strategy, tone of voice, and creative direction. Work closely with design, strategy, and business teams to ensure content alignment. AI-Driven Content Creation: Leverage Generative AI tools to create personalized, scalable content with speed and efficiency. Multimedia & Interactive Content: Write scripts for interactive presentations, demo videos, and explainer content. Support the development of engaging narratives for client workshops and immersive experiences. Client Engagement Support: Create tailored content for client visits, including welcome decks, briefing materials, and storytelling assets.\

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