Digital Content Writer

2 days ago

Bengaluru, Karnataka, India Infosys Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description:We are seeking a creative and detail oriented Content Writer Copy Resource to join our dynamic Content Art Resource team at Infosys AsterThis role is ideal for someone who thrives in a fast paced collaborative environment and has a flair for crafting compelling marketing copy across various formats and platformsKey Responsibilities:Key ResponsibilitiesMarketing Sales Content Develop short form high impact marketing copy for RFX responses RFPs RFIs sales decks and campaign materialsTailor messaging to resonate with diverse client personas and industry verticalsCreative Collaboration Participate in brainstorming sessions to shape messaging strategy tone of voice and creative directionWork closely with design strategy and business teams to ensure content alignmentAI Driven Content Creation Leverage Generative AI tools to create personalized scalable content with speed and efficiencyMultimedia Interactive Content Write scripts for interactive presentations demo videos and explainer contentSupport the development of engaging narratives for client workshops and immersive experiencesClient Engagement Support Create tailored content for client visits including welcome decks briefing materials and storytelling assetsTechnical Requirements:Proven experience in content writing copywriting or marketing communicationsStrong command of English with excellent writing editing and proofreading skillsFamiliarity with RFX documentation and B2B marketing contentExperience using Generative AI tools for content creation is a plusAbility to work collaboratively in cross functional teamsStrong storytelling skills with an eye for detail and toneAdditional Responsibilities:Bachelor s degree in Communications Marketing Journalism English or a related fieldExperience in IT services consulting or digital transformation domainsExposure to multimedia content development video scripts interactive decksPreferred Skills:Technology->Digital Marketing->Digital Marketing - ALL

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