Digital Marketing Specialist

Job description:

join Our Team as a Digital Marketing Expert – Shape the Future of Travel

Are you a creative powerhouse with a passion for travel and digital marketing? Do you love crafting compelling content, running high-impact campaigns, and using cutting-edge digital strategies to inspire travelers? If you're ready to take the digital world by storm and drive bookings for an innovative travel company, we want YOU on our team

Why Join Us?

• Work with a passionate team in a dynamic, fast-growing travel industry.
• Be at the forefront of digital innovation, leveraging AI tools, automation, and data-driven strategies.
• Get the opportunity to grow, learn, and make a direct impact on the company's success.
• Competitive salary, performance incentives, and endless opportunities for career growth.

Your Role:

As our Digital Marketing Expert, you'll be the mastermind behind our online presence, driving brand visibility, engagement, and conversions. You'll own and execute data-driven marketing strategies across multiple digital platforms to attract and convert travel enthusiasts into loyal customers.

What You'll Do:Website & SEO Management

• Optimize and manage our website for travel packages, blogs, and promotional campaigns.
• Implement on-page and off-page SEO strategies to boost organic traffic and improve rankings.
• Enhance website usability and performance to ensure seamless booking experiences.

Social Media & Content Creation

• Develop and manage engaging content across Instagram, Facebook, LinkedIn, Twitter, and other platforms.
• Execute social media growth hacks and organic engagement strategies.
• Create high-impact travel content including blogs, videos, reels, infographics, and promotional material.
• Plan and execute influencer collaborations and brand partnerships to expand reach.

Paid Ads & Performance Marketing

• Run targeted paid campaigns on Google Ads, Facebook Ads, and Instagram Ads to maximize bookings.
• Utilize Google Profile Manager, WhatsApp bulk messaging, and email marketing strategies to enhance outreach.
• Track and optimize ad performance to ensure high ROI.

Lead Generation & Automation

• Leverage advanced tools like ManyChat for comment automation and lead nurturing.
• Use data scraping from Google Maps, Instagram, and LinkedIn to identify potential leads.
• Implement AI-driven marketing automation techniques to enhance efficiency and personalization.

Analytics & Strategy Optimization

• Monitor campaign performance using Google Analytics, Facebook Insights, and other data analytics tools.
• Analyze metrics to refine marketing strategies and maximize results.
• Develop professional reports and presentations to showcase marketing insights.

Who You Are:

• A digital marketing expert with hands-on experience in travel or related industries.
• Proficient in SEO, SEM, PPC, and performance marketing tools.
• Skilled in WordPress, Google Analytics, Google Ads, and Facebook Ads Manager.
• Creative, analytical, and results-driven with a keen eye for consumer trends.
• Comfortable using Canva, Adobe Creative Suite, and social media scheduling tools like Hootsuite or Buffer.
• A strategic thinker with strong communication and storytelling abilities.

What We Offer:

• Exciting Work Culture: Be part of a travel-loving, high-energy team.
• Competitive Salary & Perks: We value talent and reward performance.
• Career Growth: Opportunities to learn, innovate, and lead digital transformation in travel.
• Immediate Joining: We need passionate digital marketers who can start right away

Join us to shape our digital presence and create unforgettable travel experiences

Both male and females can Apply.

Only immediate joiners needed.

Job Types: Full-time, Permanent

Pay: ₹9, ₹36,263.46 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Paid sick time

Ability to commute/relocate:

• Coimbatore District, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Which social media platforms do you have experience managing?
• How do you measure the success of a social media campaign?
• What are your strategies for increasing engagement and followers?
• What are KPIs in digital marketing?
• Can you share an example of a successful campaign you managed?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)

Expected Start Date: 13/10/2025