Digital Marketing Lead
22 hours ago
About the Job
Are you a creative digital marketer with a proven ability to make content go viral? Do you understand exactly how to get the right message in front of the right audience? TT Consultants is looking for a
Digital Marketing Lead
who can turn ideas into high-performing content, leverage AI tools, and drive powerful digital growth across platforms.
About the Job – Location
TT Consultants is headquartered in Mohali, with offices in Gurugram and Pune, and a global presence across the US, Germany, Japan, and Canada.
This role is
primarily on-site in Mohali
, in a dynamic environment that encourages creativity, experimentation, and innovation.
About the Role
As the
Digital Marketing Lead
, you will:
Create viral-worthy content strategies across LinkedIn, Instagram, YouTube, and other platforms
Ensure content reaches the right audience through targeting, distribution, and amplification and strong content dissemination techniques
Create multiple versions of content adapted for different platforms & audience segments
Use AI tools for content creation, ideation, editing, and performance optimization
Strategize and execute digital campaigns aligned with brand goals
Manage and grow the company's online presence
Analyse engagement metrics and optimize for virality and reach
Collaborate closely with leadership, design, and product teams to drive digital outcomes
About TT Consultants
TT Consultants is a pioneering organization transforming AI-powered IP and LegalTech solutions globally. We help organizations leverage innovation and technology to accelerate growth and protect intellectual property, trusted by top enterprises and law firms worldwide.
Who You'll Work With
You will collaborate with:
• Founders & senior leaders shaping AI and innovation
• Product & design teams working on global tech solutions
• A fast-paced digital team aiming for high-impact campaigns
Who You Are
• 2–5 years of experience in Digital Marketing
• Strong understanding of virality, audience psychology & platform algorithms
• Skilled in content marketing, social media, SEO, short-form content & storytelling
• Creative thinker with a passion for data-backed decisions
• Comfortable experimenting, iterating, and scaling winning content
What You Bring
Must Haves:
• Proven ability to make content go viral or significantly increase reach
• Expertise in targeting & ensuring content reaches the right audience
• Ability to create multiple formats/versions of content (video, short-form, carousels, text)
• Hands-on experience with
AI tools
(e.g., ChatGPT, Midjourney, Descript, Canva AI, Reels editing tools, analytics tools)
• Strong grasp of social media trends, SEO basics & engagement strategies
• Excellent communication skills and creative execution abilities
Preferred Haves:
• Experience in B2B marketing, IP, LegalTech, or SaaS
• Experience with paid promotions, remarketing, and performance analytics
• Understanding of global content trends and multi-region audience behaviour
What We Offer
• Competitive salary & performance incentives
• Opportunity to scale digital presence for a global tech-driven company
• A creative, collaborative, and high-growth work environment
• Freedom to experiment with innovative content formats & AI tools
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