An Excellent Opportunity For the position of Brand Manager

1 week ago

Mumbai, Maharashtra, India Gits Food Products Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Brand Strategy Development:

    Develop and implement comprehensive brand strategies for the food category, ensuring alignment with company goals and objectives.
  • Market Analysis & Insights:

    Conduct in-depth market research to identify consumer trends, competitor activities, and opportunities for innovation within the food industry. Leverage insights to shape product development and marketing strategies.
  • Product Portfolio Management:

    Oversee the portfolio of food products, including new product launches, brand extensions, and managing the lifecycle of existing products. Ensure consistency of brand messaging across all product offerings.
  • Campaign Management (Brand Focus):

    Lead the development and execution of integrated marketing campaigns (digital, traditional, and experiential) to build brand awareness, drive consumer engagement, and increase sales.
  • Brand Positioning & Messaging:

    Define and communicate clear brand positioning, ensuring differentiation from competitors in the market. Ensure consistency of messaging across all consumer touchpoints.
  • Budget Management:

    Manage and allocate the brand marketing budget effectively, ensuring optimal use of resources for maximum impact. Report on ROI and brand performance metrics.
  • Collaboration & Stakeholder Management:

    Work closely with senior management, sales teams, R&D, and other key stakeholders to ensure cohesive execution of brand strategies. Regularly update senior management on brand performance, challenges, and opportunities.
  • Performance Tracking & Reporting:

    Monitor key performance indicators (KPIs) such as market share, brand health, and sales growth. Provide regular reports to senior management on brand performance and adjust strategies as necess

Preferred candidate profile

  • Candidate from FMCG, Food Industry will be preferred
  • Candidates with little lower experience can also apply for the job.

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