General Manager

2 weeks ago

Mumbai, Maharashtra, India The Brand Landmark Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Position: General Manager – Growth & Operations For Waffle Castle
Role Overview

We are seeking a senior professional to take complete ownership of
operations, growth, and sales development
across 40+ existing stores and all upcoming openings. This individual will work as a bridge between company leadership, store teams, and support departments (HR, Admin, Operations, CRM, Marketing), ensuring both operational excellence and strong business growth.

This is a leadership role requiring strong business acumen, people management skills, and the ability to deliver measurable results in sales, customer satisfaction, and brand growth.

Key Responsibilities
1. Operations & SOP Compliance

  • Ensure all stores follow company SOPs, policies, and quality standards.
  • Oversee daily operations across stores, resolving escalations and ensuring smooth functioning.
  • Conduct regular audits (virtual and physical) to ensure compliance.

2. Sales Growth & Performance Tracking

  • Take ownership of
    sales growth targets
    across all stores.
  • Analyze store-wise sales reports, identify gaps, and create action plans to improve revenue.
  • Ensure store managers are trained and motivated to deliver growth.
  • Introduce and track
    KPI dashboards
    (Sales, Google Reviews, Repeat Customers, Customer Complaints, Delivery Ratings, etc.).

3. Marketing & Business Development

  • Work with the marketing team to
    design and execute monthly store-level and brand-level campaigns
    .
  • Guide franchise owners in creating
    local marketing plans
    and ensure execution.
  • Track ROI of marketing activities and link them with sales performance.

4. People Leadership

  • Manage and mentor the executive team (HR, Admin, Operations, CRM, Marketing).
  • Build systems for smooth hiring, training, and retention of staff across stores.
  • Ensure franchise owners are satisfied with the support received from the central team.

5. Supply & Cost Management

  • Monitor and optimize supply chain costs (materials, logistics, wastage).
  • Ensure consistent quality and timely supply to all stores.

6. Franchise Relations & Growth

  • Act as a single point of contact for franchise owners regarding operations, sales, and growth.
  • Conduct regular review calls and meetings with franchise owners.
  • Share reports and recommendations on how to grow their individual stores and improve satisfaction.

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