Regional Sales Manager

Job Summary:

We seek a dynamic and results-driven Regional Sales Manager to lead and expand our frozen food business in South & West India. The ideal candidate will drive sales growth, manage distributor relationships, establish and optimise logistics networks, and implement cost-saving measures. This role requires a strategic thinker with strong leadership skills, a deep understanding of the frozen food industry, and a proven track record of achieving sales targets while improving operational efficiency.

Key Responsibilities:

1. Sales Strategy & Execution:

- Develop and implement regional sales strategies to achieve revenue and market share targets.

- Identify new business opportunities and expand the customer base in the frozen food sector.

- Monitor market trends, competitor activities, and customer preferences to adapt strategies accordingly.

2. Distributor & Channel Management:

- Manage and strengthen relationships with distributors, wholesalers, and key accounts.

- Ensure optimal distribution coverage and product availability across the region.

- Train and motivate distributor teams to achieve sales objectives.

3. Logistics Network Establishment & Optimization:

- Design and implement an efficient logistics network to ensure timely and cost-effective delivery of frozen food products.

- Collaborate with third-party logistics providers (3PLs) and internal teams to streamline supply chain operations.

- Monitor and improve cold chain logistics to maintain product quality and reduce wastage.

1. Cost Optimization:
2. Identify and implement measures to decrease operational and logistics costs without compromising product quality or service levels.
3. Negotiate favourable terms with suppliers, distributors, and logistics partners.
4. Analyze cost structures and recommend strategies for improving profitability.
5. Team Leadership:
6. Lead, mentor, and develop a high-performing sales team within the region.
7. Set clear performance goals and provide regular feedback to team members.
8. Foster a culture of accountability, collaboration, and continuous improvement.
9. Customer Relationship Management:
10. Build and maintain strong relationships with key customers, including modern trade, general trade, and institutional clients.
11. Address customer concerns and ensure high levels of customer satisfaction.
12. Reporting & Analysis:
13. Prepare and present regular sales reports, including performance metrics, market insights, and forecasts.
14. Analyze sales data to identify trends, opportunities, and areas for improvement.
15. Compliance & Budget Management:
16. Ensure compliance with company policies, trade regulations, and quality standards.
17. Manage regional sales budgets and control expenses effectively.

Qualifications:

1. Education:

- Bachelors degree in Business Administration, Marketing, Supply Chain Management, or a related field. An MBA is preferred.

2. Experience:

- Minimum of 10-15 years of experience in sales, with at least 5 years in frozen food.

- Proven experience in managing regional sales operations, establishing distributor networks, and leading teams.

- Strong understanding of the Indian frozen food market, including distribution channels, cold chain logistics, and customer segments.

3. Skills:

- Excellent leadership and team management abilities.

- Strong negotiation, communication, and interpersonal skills.

- Analytical mindset with the ability to interpret sales data, logistics costs, and market trends.

- Proficiency in MS Office, CRM tools, and supply chain management software.

4. Personal Attributes:

- Self-motivated, target-driven, and results-oriented.

- Ability to work in a fast-paced, dynamic environment.

- Willingness to travel extensively within the region.

Preferred Experience:

- Experience working with frozen food products such as ready-to-cook snacks.

- Familiarity with modern trade, general trade, and institutional sales channels.

- Established a network of contacts in the frozen food industry and logistics sector in India.

- Proven track record of implementing cost-saving measures in sales and logistics operations.